[fusion_text]

Time to go Digital?

I am losing count of the number of businesses I talk to that are throwing money into digital marketing in the hope… yes hope of making a return. Many just stop doing it because they never got a result (or didn't understand the results they got). “Cheap” advertising from the likes of Google, Facebook and LinkedIn let the lay marketer place ads for their business in front of thousands of targeted prospects daily - but they end up with only a few click throughs and few or no leads that result in a return that pays for the original campaign. The key term here is “targeted prospects”. A vast majority of these people spend absolutely no time at all reviewing their brand, their target market or their marketing collateral. I have taught all my staff that success is achieved when opportunity meets preparedness. How could you possibly believe that bringing hundreds of opportunities to your website or landing page will result in success, if you are not prepared??! I go to Chinatown to eat quite regularly. The energy and the food there is excellent. Down at the southern end of Dixon St (near Hay St) there’s the Emperor’s Garden Cake & Bakery. Go there most evenings and you will see a massive queue outside. It’s usually got between 50-100 people - all lined up waiting for cream puffs. These are 30c each and they are simply delicious. The bakery is a hole in the wall that is there for a single branded purpose. Sure, they make other cakes but the queue is waiting for the cream puffs. These people could not prepare any better - a glance inside the kitchen will tell you that they really can't be working any faster and they have loads of people serving at the counter. The opportunity is waiting in line outside. The success is palpable. Could you imagine the same scenario if the kitchen was not able to keep up with demand, or the cream puffs were varying in quality from good to bad….or worse, nobody to serve the customers as they came in? Marketing is about as simple as it gets. You meet demand with a consistently good product at a price people will pay. If the demand isn’t there - you generate it. But before ANY of that happens, you must thoroughly research who will buy your product and why - and tune your brand to meet the market’s needs. If you don’t, you won’t be prepared. And that’s bad.

About the author

Mark Buckingham is a partner with Mark 2 Creative; a dynamic Sydney based integrated marketing agency. We are experts in brand and digital delivery, and are able to seamlessly merge the two disciplines together to deliver cutting edge solutions that set us apart from the competition. Our imaginative and innovative approach provides our clients with a real presence in their marketplace that gives them exactly what they need from their marketing – more business.[/fusion_text][separator style_type="single" top_margin="" bottom_margin="60" sep_color="" border_size="" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" class="" id=""][fusion_text]

Need Help? Get in touch.

[xyz-ips snippet="ActiveCampaign-Form-Blog-Response"]

[/fusion_text]