About Mark Buckingham

Successful business owner, business development and marketing executive with a deep understanding of technical and commercial operations. Trusted technology adviser to leaders of small, medium and large businesses. I can help you too - get in touch!
Trusted technology adviser to leaders of small, medium and large businesses.

Does your marketing measure up?

Marketing Measure Truisms - you run the risk of settling your thoughts for life when you hear one that chimes for you. Here’s one usually attributed to Henry Ford; “ I know I waste half of my advertising budget, I just don’t know which half.” This is probably one of the most common ones we [...]

By |July 15th, 2015|News|0 Comments

Are You Wasting Digital Time?

Time to go Digital? I am losing count of the number of businesses I talk to that are throwing money into digital marketing in the hope… yes hope of making a return. Many just stop doing it because they never got a result (or didn't understand the results they got). “Cheap” advertising from the likes of [...]

By |July 14th, 2015|News|1 Comment

Mobile: I can’t believe how many people are ignoring this!

Mobile Geddon So, it's been seven weeks since Google introduced "Mobile-geddon". If you are in business and rely on search marketing to bring in leads...and you haven't caught up with Mobilegeddon - you might want to read this. On April 21 this year Google made a change to the way in which it promotes websites [...]

By |June 8th, 2015|News|1 Comment

Top 10 Branding Tips for 2015

Branding Tips One of the most important things you can do in business is to build a strong brand. Here're some branding tips. You want current and potential customers thinking about you as often as possible.....in a good way. A top branding company understand this and can help you achieve it. Your customers always come [...]

By |February 24th, 2015|Blog, Creative, Design, News|0 Comments

Why Social Media Marketing Matters

Social Media Marketing Social media marketing is at the top of the agenda for a lot of marketers at present. This is because it has quickly become one of the most effective forms of online marketing. However, there are so many different types of networking platforms out there, that it is also becoming one of [...]

By |May 20th, 2014|News|0 Comments

Why SEO is Important to Businesses

SEO is Important People often use one of the many search engines to search for brands and their products. Very rarely do people type in the URL of a brand’s website. However, if your company is not ranking high enough on search results, people will not be able to find you. Branding agencies are well [...]

By |April 24th, 2014|News|0 Comments

Rebuilding the Relationship Between a Client and Supplier

Managing Your Relationships is Key The relationship between a client or customer and a supplier is a very delicate one despite being one of the most important bonds being formed in businesses. This is the same for small and big brand names in any industry or domain. The recent economic crisis may have been [...]

By |April 17th, 2014|News|0 Comments

How to Get Noticed on Social Media

Social Media Cannot be Ignored Brands cannot afford to ignore social media marketing anymore – social media platforms are where consumers spend most of their time. Brands stand the risk of losing a large chunk in their consumer base by turning a blind eye towards SM marketing. Most importantly, SM is essential for branding and this is [...]

By |April 10th, 2014|News|0 Comments

Has Digital Finally Brought One-to-One Marketing?

Is One-to-One Marketing Possible? Customer Relationship Management or CRM is a highly specialized and increasingly important activity for most companies these days. In fact, many agree that branding falls squarely on the shoulders of CRM and this is why top branding agencies ensure that their clients implement one-to-one marketing via an effective CRM. Like every [...]

By |April 3rd, 2014|News|0 Comments

How Digital has Changed Measurement and Analytics.

Are Your Digital Marketing Campaigns Working? As with every business cost, it is important to know how your digital marketing campaigns are faring and just what results were achieved. In the world of marketing, measuring the results of each and every campaign is of the utmost importance as marketing can make or break a business. [...]

By |March 25th, 2014|News|0 Comments