Identify Leads Whose Timing Is Changing To Your Advantage

Let Your Best Prospects Raise Their Hands & Identify Themselves

Surface Your Quality Leads

Your best prospects behave differently than low quality leads. Let the Mk2 Platform spot them for you and give you a heads up.

Activity Score

Active prospects convert at higher rates. Get alerted to leads whose activity velocity is increasing quickly.

Engagement Score

Highly engaged prospects deserve your attention. Know which leads are proactively seeking out information about you.

Contact Score

Score leads on the likelihood they are a decision maker and give scoring preference to leads that meet firmographic requirements.

Establish Trust with Sales

Ensure that each lead you send to sales is well qualified and will be accepted. The Mk2 Platform’s exclusive Segment-Driven Lead Score Overlays give you the flexibility to score based on what makes sense for your organization.

  • ✓ Unmatched control over lead qualification thresholds
  • ✓ Manually update a contact’s lead score
  • ✓ Complete and easy to follow lead score history for every prospect
  • ✓ Receive alerts when a lead hits a scoring threshold, changes funnel stages, or is nearing a milestone
  • ✓ All lead score data, reporting, alerts, and dashboards are available from within your CRM

“It’s an effective marketing automation platform that not only facilitates and manages email marketing campaigns to prospects, but also transforms inbound visits to our website into active sales leads. We are delighted with our ‘net results’ to date and that we discovered he platform. It’s a great solution and value!”

– Samantha Caldwell, Marketing & Sales Manager via TrustRadius

What does your business need? We’d love to hear from you!