The Most Powerful Segmentation Available in Marketing Automation

Empowering You to Truly Leverage Your Big Data

Mine Your Own Business

Put Your Big Data to Work to Attract, Engage & Convert

Relevance Drives Results

Deliver the right message at the right time.

Enterprise Power

Score, nurture & convert more effectively.

Unlock Your Potential

Your data is the key. Put it to work.

Leverage ANY Combination of Contact Data

Use the Mk2 Platform’s deep segmentation capabilities to focus your campaign messaging and emails, set up alerts, and customize your reporting. Giddy up.

Website Visit Activity & Traffic Sources

CRM Email & Marketing Email Activity

  • ✓ Website Visit Duration
  • ✓ Specific Page(s) Viewed
  • ✓ Number of Page Views
  • ✓ Number of Visits
  • ✓ Most Recent Visit
  • ✓ Search Phrase Used
  • ✓ Search Engine
  • ✓ Paid vs. Natural Search
  • ✓ 3rd Party Referring Site
  • ✓ Social Media Engagement
  • ✓ Sent / Not Sent Email
  • ✓ Open / Did Not Open Email
  • ✓ Clicked / Did Not Click Email
  • ✓ Email Bounced
  • ✓ User Unsubscribed
  • ✓ Contact Visited Website
  • ✓ Is / Is Not Qualified for a Given Campaign or List
  • ✓ For All Mk2 Platform Emails & Emails Sent From CRM

Contact Attributes, CRM Fields, Custom Fields

Lead Score & More

  • ✓ Name, Company Name
  • ✓ Title, Seniority, Persona
  • ✓ Email Address & Domain
  • ✓ All Address Fields, State
  • ✓ Industry
  • ✓ By Type (Contact vs. Lead)
  • ✓ All Opportunity Fields
  • ✓ Lead Stage
  • ✓ Any CRM Field
  • ✓ Any Custom Field
  • ✓ Total Lead Score
  • ✓ Contact Score
  • ✓ Activity Score
  • ✓ Engagement Score
  • ✓ Manual Score
  • ✓ Website Visit Duration
  • ✓ Specific Page(s) Viewed
  • ✓ Number of Page Views
  • ✓ Number of Visits
  • ✓ Most Recent Visit

Integrations for Even More Segmentation Power

The Mk2 Platform integrates with your favorite software, here are just a few.

What does your business need? We’d love to hear from you!