Why Social Media Marketing Matters

Social Media Marketing

Social media marketing is at the top of the agenda for a lot of marketers at present. This is because it has quickly become one of the most effective forms of online marketing. However, there are so many different types of networking platforms out there, that it is also becoming one of the trickiest forms to properly execute. There are many brands that have managed to broaden their customer base, build brand awareness and thereby increase sales using mainly social media. When done correctly, it can be one of the most cost-effective forms of marketing.

Reach out to customers more effectively

It is a fact that an increasing proportion of people spend a large amount of time glued to their computer screens or mobile devices as they communicate within their social media networks. Users spend a lot of hours on social networking platforms without navigating away to other websites. With this sort of marketing, you can engage customers from where they spend most of their leisure hours. A lot of people don’t go actively looking for content online. They are directed to different websites and different sources of content through social media platforms. This is why top branding agencies and marketing consultants are focusing more on social media marketing as it targets potential customers more effectively. Experienced brand developers also make sure that their social media campaigns are timed according to when their target customers log onto social websites, maximizing the effectiveness of their campaigns.

Better customer service

Customer service is key when it comes to building brand reputation and brand awareness. Customer services is an important part of brand management and companies spend a lot of time keeping their customers satisfied and solving any issues as quickly as possible. Social media is a stellar way of improving customer service and for  actively listening to what your customers are saying. Users who are dissatisfied can connect with brands directly on social media websites and receive responses almost immediately. Social media is also a great way for customers to voice their opinions on products and to give valuable feedback that is so essential for a company to improve itself and its products. When brands are able to respond well on social websites, it builds trust and thereby brand loyalty. Social networking platforms are a great medium for rewarding loyalty and fully engaging buyers. Exclusive content and promotional offers can be given to returning customers and to those who make large investments in your brand. That's why social media marketing matters and why it has become such an important part of the marketing mix.

About the Author

Mark Buckingham is a partner with Mark 2 Creative; a dynamic Sydney based integrated marketing agency. We are experts in branding and digital delivery, and are able to seamlessly merge the two disciplines together to deliver cutting edge solutions that set us apart from the competition. Our imaginative and innovative approach provides our clients with a real presence in their marketplace that gives them exactly what they need from their marketing – more business.

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