AI Search Optimisation Agency: Get Your Business Cited by ChatGPT, Perplexity & AI Assistants
The way people find businesses is changing. When someone asks ChatGPT, Perplexity, Claude, or Google's AI Overview for a recommendation, does your business get mentioned? If not, you're invisible in the fastest-growing discovery channel. At Mk2, we specialise in AI search optimisation—a new discipline focused on ensuring your business gets cited when AI systems answer questions relevant to your services.
What Is AI Search Optimisation?
AI search optimisation (sometimes called AIO, GEO, or AI citation optimisation) is the practice of structuring your digital presence so that large language models and AI assistants cite your business in their responses. Unlike traditional SEO, which focuses on ranking in search engine results pages, AI search optimisation focuses on becoming part of the answer itself.
When a potential customer asks an AI assistant "Who are the best accountants in Melbourne?" or "Which marketing agency specialises in professional services?", the AI synthesises information from across the web. Businesses with well-structured, authoritative content are far more likely to be named in these responses.
Why AI Citations Matter for Your Business
AI-powered search is no longer experimental—it's mainstream. Consider the shift in user behaviour:
- ChatGPT processes over 100 million queries weekly from users seeking recommendations and information
- Perplexity AI has emerged as a direct competitor to Google for research-style queries
- Google's AI Overviews now appear for a significant portion of searches, synthesising answers rather than just listing links
- Microsoft Copilot integrates AI responses directly into Bing and Windows
When AI systems cite your business, they're not just driving traffic—they're providing an implicit endorsement. Users trust AI recommendations because they perceive them as objective syntheses of available information.
Our AI Search Optimisation Services
We take a methodical approach to improving your AI visibility. Our process includes:
AI Visibility Auditing
We test how major AI platforms currently respond to queries relevant to your business. This reveals gaps in your citation coverage and identifies competitors who are already being recommended.
Content Architecture for AI
AI systems favour content that directly answers questions, provides clear entity information, and demonstrates topical authority. We restructure and create content specifically designed to be cited in AI responses.
Entity Optimisation
Large language models understand the world through entities—people, places, organisations, and concepts. We ensure your business is clearly defined as an entity with consistent information across authoritative sources.
Structured Data Implementation
Schema markup helps AI systems understand your content contextually. We implement comprehensive structured data that signals your expertise, services, and credibility.
Frequently Asked Questions
How is AI search optimisation different from traditional SEO?
Traditional SEO focuses on ranking in search results so users click through to your website. AI search optimisation focuses on being directly cited in AI-generated answers. Both disciplines share some foundations—quality content, technical excellence, authority signals—but AI optimisation requires specific strategies around entity clarity, question-answering content structures, and presence in AI training sources.
How long does it take to start appearing in AI responses?
Unlike traditional SEO where Google re-crawls sites frequently, AI models update their knowledge bases on different schedules. Some results can appear within weeks as AI systems access fresh content, while comprehensive citation coverage typically develops over three to six months of consistent optimisation.
Can you guarantee AI citations?
No ethical agency can guarantee specific AI responses—these systems are probabilistic and their outputs vary based on numerous factors including how questions are phrased. What we guarantee is implementing best practices that demonstrably improve citation likelihood based on our testing and research.
Which AI platforms do you optimise for?
We focus on the major platforms Australian businesses need to appear in: ChatGPT (OpenAI), Claude (Anthropic), Perplexity AI, Google AI Overviews, and Microsoft Copilot. Our strategies are designed to work across platforms rather than gaming any single system.
Get Ahead of the AI Search Shift
Most businesses haven't yet recognised that AI search optimisation is a distinct discipline requiring specialist attention. This creates an opportunity. While your competitors focus solely on traditional SEO, you can establish AI citation authority that compounds over time. We help Australian service businesses navigate this transition with practical, measurable strategies. If you're ready to explore how AI search optimisation could work for your business, we'd welcome the conversation.