The significant contribution of inbound marketing is best captured by Guy Kawasaki: "If you have more money than brains you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing." For small businesses, this is music to the ears. In this article, we list the tickboxes of [...]
Consistency is everything in branding. Unless people experience a consistent story across all your digital media brand touchpoints, they may wonder about your brand. Don't risk confusing them. Here, we share guidelines you can apply to achieve a consistent brand identity as well as a creative strategy. 1. Business goals Are you implementing a premium [...]
The thought of running ads on Google can be both enticing and confusing for business owners. If you do it right and it works, it could boost your business. If you do it wrong, you could lose thousands of dollars. In this article we explain what Google AdWords is and how it could benefit you. [...]
Inbound marketing has grown popular in recent years. Businesses are using it to harvest a pool of qualified leads to elevate the rate of conversion. Question is, what makes for an effective inbound marketing campaign? The most effective inbound marketing campaigns comprise 6 steps. Let's look at them here. 1. Research Undertaking market research to [...]
By 2021, the value of eCommerce in Australia is expected to be $35.2bn. However, revenue growth will supposedly drop to 7.4% too. This highlights eCommerce's competitiveness. To thrive, brands must have a branding strategy that complements their digital marketing strategy. Here, we highlight the 4 pillars of branding in the digital age. 1. A great [...]
Creating a profitable online business begins with the building blocks of professionalism and trust. These are the modern essentials that every enterprise establishing themselves online must have to be competitive, and to meet the minimum customer expectation. Branding is the all-encompassing way of describing how a business presents themselves, and customers identify their offering from [...]
When it’s time to launch your first website design, when your business is taking the leap online, it’s easy to become overwhelmed by the abundance of website design advice. However, business owners can become trapped by the incorrect assumptions about website design, as conflicting advice and popular misconceptions have flooded the advice space in recent [...]
Social media marketing has been one of the most dynamic, diverse and profitable forms of marketing in the last five years. Rising from what seemed like an overnight boom, businesses are benefiting from the abundance of marketing opportunities these platforms offer. However, in recent times, we’ve heard businesses say their marketing efforts are failing online, [...]
A brand identity with the competitive edge stays in the hearts and minds of customers. It stands the test of time and changes that may happen in the sociomarketing environment. While most businesses are willing to invest in creating their brand, few make the effort to nurture it. In this article, we share best practices [...]
As any digital marketing expert will be well aware, content is key when it comes to driving traffic, leads, and sales. Whilst blogs, social media posts, and articles offer a great platform to spread engaging information amongst potential customers, however, far too many content marketers overlook the need to fact-check their posts. Why fact checking [...]
