Is your website not ranking highly on search engines? It may be that you are not using search engine optimisation correctly. SEO can provide you with the best possible page ranking, in turn driving more traffic to your website. If you want to learn how to improve your website’s SEO, then keep reading. Use SEO [...]
In this post, we'd like to share with you some of the problems businesses with ineffective CRM systems have highlighted. You could be experiencing some, perhaps all, of them. They may be the reason your lead generation system isn't producing the desired results. 1. What's the problem? A CRM system can turn out to be [...]
Most CRM systems are able to automate lead generation activities. Having said that, it still requires some work on your end as the system only automates the process. In this post, we highlight typical lead generation problems and how you can solve them. A small budget This is a common problem for small businesses. You [...]
The key to ranking higher than your competitors is an effective search engine marketing (SEM) strategy. However, there’s more to SEM than placing a couple of SEO articles on your website and waiting for customers to come to you. To rate highly in Google searches, you must incorporate the following into your overall SEM strategy. [...]
Unlike lead generation, lead nurturing isn't given sufficient attention by businesses in their CRM strategy. Perhaps there's an assumption when the funnel has been lined up well, its a matter of time before the conversion happens. It's a myth. Getting prospects across the line is challenging, even more than lead generation. There's a thin line [...]
In a highly competitive category, the battle must be won in the hearts and minds of the target audience. Creating an emotional connection will give you the edge. For this reason, a significant amount of the branding budget is allocated to nurturing the brand's presence and saliency. However, money alone can't wow and woo, regardless [...]
In the last few months, the world has altered in such unexpected ways. With more people stuck at home, their reliance on social media has increased substantially. For many businesses, this increased traffic and interest levels has been well worth tapping into. However, we are also finding pitfalls and problems that can adversely affect the [...]
As a small business, listening to the grapevine, 'walking the streets' or just being observant may be sufficient to have a good grasp of the market. These are all informal market research activities. However, they may not lead to a robust marketing report. There's a risk of missing critical information or biasedness. On the other [...]
You almost clinch it! They shared their contact details, downloaded the eBook, watched the video and perhaps had a few mail exchanges with your team. Unfortunately, the sale did not materialise. It's probably the most frustrating experience in a business' lead generation activity. Regardless of the CRM platform you use, the probability of this happening [...]
One of the benefits of a CRM system is higher revenue. However, for this to be realised, there are tick-boxes you'll need to achieve beforehand. In this post, we'll highlight the steps to make your CRM strategy and system work effectively to drive growth. 1. Choose the right system CRM systems have evolved over the [...]
