How Search Engine Marketing (SEM) can turbocharge your business in 2021 and beyond SEM, or Search Engine Marketing, is an effective way for small businesses to get in front of a large volume of prospective customers and turn them into paying customers. In today’s competitive market, SEM can help your business stand out against other [...]
Branding mistakes can mean the difference between hitting or missing your audience. There are so many different aspects to effective branding. Here, we have picked out four branding mistakes that often pass a business by. Thinking a brand, a logo and marketing are the same things You might often hear it said that people recognise [...]
The Public's Perception of Your Website Needs to be Top of the Design Task List. What is the public's perception of your website? When you're doing business online, either through eCommerce or by promoting or delivering a service, you want your presence to be attractive, inviting, clear and welcoming. Even if you have all of [...]
Is Customer Acquisition more expensive than Customer Retention? Did you know that customer acquisition can quickly become very expensive when marketing and sales expenses are taken into account? A customer relationship management (CRM) system can help you improve your productivity and create a better relationship with your clients and customers for a more budget-friendly cost. [...]
Need Some Social media Tips? Here are 4 Social Media Tips that many businesses that say that they have a social media presence do not do. An AFL team has eighteen players on the field - but not all are contributing to the same level throughout the match. Some are fully involved; others can be [...]
Website Hosting can Boost Your Business If your aim is to grow your business, then you need to create a strong digital presence. In other words, you need to have an efficient website hosting solution. Read on for five ways in which website hosting can do wonders for your business. 1. Slowly build your online [...]
Tips for Creating the Perfect Creative Strategy Starting a business without a creative strategy is a recipe for disaster. For your business to succeed, your creative strategy should be implemented as a kind of roadmap for employees to follow so that the goals you wish to achieve are understood by all. At Mark 2 Creative, [...]
Google AdWords, and what YouTube can do for your brand Over the past 20 years, Google AdWords has taken Google has gone from a relatively obscure brand to being one of the most valuable companies on the planet. A significant amount of this is driven by Google AdWords and the advertising revenue generated through it. [...]
3 Digital Marketing Tips to Boost Your Business for 2022 Digital marketing tips : Digital marketing is an industry that is consistently evolving and changing. New features and ideas are constantly adapting as markets get evaluated throughout the year, and trends change as new things get discovered and shared. If you want to stay ahead [...]
How does pay-per-click (PPC) work? If you are looking to boost traffic to your website, you may have been thinking about utilizing pay-per-click (PPC) advertising. However, if you have no experience with it, it can be quite tricky to get your head around. If you are thinking about investing in a pay-per-click campaign, here are [...]
