Social media marketing has been one of the most dynamic, diverse and profitable forms of marketing in the last five years. Rising from what seemed like an overnight boom, businesses are benefiting from the abundance of marketing opportunities these platforms offer. However, in recent times, we’ve heard businesses say their marketing efforts are failing online, [...]
A brand identity with the competitive edge stays in the hearts and minds of customers. It stands the test of time and changes that may happen in the sociomarketing environment. While most businesses are willing to invest in creating their brand, few make the effort to nurture it. In this article, we share best practices [...]
As any digital marketing expert will be well aware, content is key when it comes to driving traffic, leads, and sales. Whilst blogs, social media posts, and articles offer a great platform to spread engaging information amongst potential customers, however, far too many content marketers overlook the need to fact-check their posts. Why fact checking [...]
The rise of conversational insights in market research is attributed to the extensive use of social media technology in marketing. No longer is market research exclusive to brands with huge budgets or too time-consuming to be an effective planning tool. As a brand or business operating in the world of social media marketing, you now [...]
When was the last time your website design was changed? When was an image updated to reflect what you actually sell? Or when did you update your opening hours? If you can’t remember when, we guess that it was too long ago. Easily one of the most important assets to your business is your [...]
It can easily feel like the key to performing well in search engine rankings is locked away behind a door of ever-changing algorithms. Search engines are always learning and updating the ways they display the most relevant information for searchers. But there's no reason that you can’t crack that code for the benefit of your [...]
Marketers and researchers alike are obsessed with market insights to help them understand consumers better. At a time when innovation is growing in strategic importance, a deep understanding of people holds the key to unlock a treasure chest of ideas. Hence, it is not surprising market analysis and marketing research are major business functions. What [...]
In today’s rapid-growth digital culture, it is not surprising that consumers make their buying choices based on a variety of sources, such as reading reviews on rating websites or scrolling through social media. How can we use these sources to boost sales and market online content to suit both new and existing customers? What are [...]
In a Walker Study, it was reported by 2020 that customer experience will be more paramount than price or product as a differentiator. An American Express study showed a better experience may lead to customers' willingness to pay more. From a humble data management system, CRM systems have evolved over the years. Today, it is [...]
Imagine you are hurrying into a department store, one that you've never visited before, to buy a last minute gift for a birthday or wedding. The layout might be confusing, a lack of visible staff doesn't help, the in-store signage isn't of much use - and you're more frustrated with each passing moment. Not a [...]
