A bounce is a single-page session on your site. In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the Analytics server during that session.
A bounce is a single-page session on your site. In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the Analytics server during that session.
Would you like to go on a mystery trip? You board a bus, or even a plane, yet have no idea of the destination until you arrive. Some people might consider this a fun way to spend a few hours; but just as many might either be turned off by the idea or not approve [...]
With so many social platforms already available to businesses, many have been asking the same questions over the last couple of weeks: What is Vero? Why are so many people taking up the platform? What's in it for my business? And should I even bother? Managing multiple platforms can be time consuming, so it is [...]
Content marketing uses editorial, video, graphics and imagery to inform and engage the potential customer. Instead of pushing adverts at these people it seeks to engage them by being useful and helpful to them. Whether you are a small business or large corporation you can benefit from content or inbound marketing. Here we explore how [...]
In an era of 'fake news' the internet has become a difficult place to navigate. How can we tell misinformation from truth, especially on social media platforms such as Facebook? Recently, Mark Zuckerberg, CEO of the mammoth corporation, announced significant changes to the Facebook newsfeed. In a move away from news and commercial posts, Zuckerberg [...]
Successful companies use social media to get news out about their position in the industry, to advertise new products, to provide links to their landing page and website and to offer their services. It's now so popular that almost all companies looking to retain and gain new customers use it. But social media can also [...]
Getting attention on social media is a competitive business, but it's far from impossible. Boost your likes and increase your followers with these expert Instagram tips. 1. Post when your target audience is online For most target audiences, this means during peak hour, when people are on their way to and from work. Another good [...]
In today's world, the web is increasingly more vital and useful for bringing in new business to almost any venture, and one of the biggest ways this is done is by using the web to prospect for leads. Leads then become potential sales, and those sales can become valuable clients over time. In the end, [...]
Marketing measurement can be difficult because there are always a range of factors that can make your marketing report uncertain. With proper tracking and focus on the right metrics, however, you can paint a very good picture about the effectiveness of your campaign so that you can learn lessons from it and improve from campaign [...]
