Over the past 20 years, Google has gone from a relatively obscure brand to being one of the most valuable companies on the planet. A significant amount of this is driven by Google AdWords and the advertising revenue generated through it. Google is the biggest advertising agency on the planet and by embracing it on [...]
Digital marketing is an industry that is consistently evolving and changing. New features and ideas are constantly adapting as markets get evaluated throughout the year, and trends change as new things get discovered and shared. If you want to stay ahead of the competition, understanding and implementing the trends of social media is the greatest [...]
If you are looking to boost traffic to your website, you may have been thinking about utilizing pay-per-click (PPC) advertising. However, if you have no experience with it, it can be quite tricky to get your head around. If you are thinking about investing in a PPC campaign, here are all of the basics you [...]
Before we answer this question from a business context, we want to take a look at our individual experiences of social media. Doing so will hopefully provide lessons you can implement for a successful social media campaign. Your personal experience of social media UK author Charles Leadbeater gives us a simple starting point when he [...]
Let's start with one key reason for not rebranding - and it's boredom. Business owners and managers are exposed to their branding on a fairly constant basis. Because of this, a feeling can develop that it's time for a change from the same-old, same-old. However, seen from a customer's side, with infrequent or occasional exposure, [...]
Are you thinking about redesigning your website? It is the first thing your target audience will see, so it's important to make a good first impression. Let’s take a look at some of the reasons why a well-designed website is so important for your business, and why you should consider upgrading your website today. It [...]
The world of digital marketing is filled with acronyms like SEM, PPC and SERPs, but what does it all mean? In this post, we're looking specifically at SEM. SEM is short for search engine marketing, which is a marketing strategy that boosts a website's visibility online through the search engine results pages (SERPs). SEM in [...]
Your business website is much more than just somewhere to list your products or services. When leveraged effectively, your website is a powerful tool for attracting and engaging with your community. Your website should also be just as user friendly for you to use as it is for your customers. Website and email hosting Website [...]
Making use of SEO (Search Engine Optimisation) is vital when compiling a website or web page. Unfortunately, it is not just about implementing the right keywords to boost your page ranking – you must be very precise to let your content shine. 1. DO: Use SEO analytics Services such as Google Optimize and Google Analytics [...]
You may have heard the term 'mutually-assured destruction'. It's used in discussions of the Cold War and nuclear arsenals. It's not exactly a positive situation, which is so unlike the delivery of mutually assured information! This is achieved through lead generation in your CRM (Customer Relationship Management) activities, so it's a progressive - and profitable [...]
