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About Mark Buckingham

Successful business owner, business development and marketing executive with a deep understanding of technical and commercial operations. Trusted technology adviser to leaders of small, medium and large businesses. I can help you too - get in touch!
Trusted technology adviser to leaders of small, medium and large businesses.

How to create content competitors will feel envious of

Is your digital marketing content sending shivers down the spine of your competitors? Does it make them wonder "how did they know that"? If your answer is "Yes!" to these questions, you've done well in your content creation activities. But if your answers are "No" or "Not always", we'd like to help. In this post, [...]

By |December 7th, 2019|News|0 Comments

Branding your business’ identity to support your creative strategy

Branding your business’ identity may seem like something too intangible to even consider, and certainly not something you need professional help with. However, your brand identity is an important part of your creative strategy to build and grow your business in the eyes of your customers and your industry. Professional brand identity Your brand identity [...]

By |November 29th, 2019|News|0 Comments

Customer management: 4 customer experience trends that will soar growth

In a PWC survey, it was reported that over 7 in 10 customers, both B2C and B2B, value customer experience in their relationship with brands. As consumer expectations rise, it is imperative for marketers to up-the-ante in their customer management programs. Being focused will determine the level of success attained. How can you achieve it? [...]

By |November 25th, 2019|News|0 Comments

How to develop a winning personalization strategy

Personalization is the buzz in digital marketing. As brands and businesses strive to differentiate themselves from the competition, being able to create customer intimacy at the 1-on-1 level holds the key to success. Above all, you'll need to prepare the battleground well. In this article, we discuss how that can be done. 1. The right [...]

By |November 19th, 2019|News|0 Comments

Is your inbound marketing effectively driving growth?

The significant contribution of inbound marketing is best captured by Guy Kawasaki: "If you have more money than brains you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing." For small businesses, this is music to the ears. In this article, we list the tickboxes of [...]

By |November 8th, 2019|News|0 Comments

How to build a successful digital brand

Consistency is everything in branding. Unless people experience a consistent story across all your digital media brand touchpoints, they may wonder about your brand. Don't risk confusing them. Here, we share guidelines you can apply to achieve a consistent brand identity as well as a creative strategy. 1. Business goals Are you implementing a premium [...]

By |October 31st, 2019|News|0 Comments

What is Google AdWords and should you invest it?

The thought of running ads on Google can be both enticing and confusing for business owners. If you do it right and it works, it could boost your business. If you do it wrong, you could lose thousands of dollars. In this article we explain what Google AdWords is and how it could benefit you. [...]

By |October 29th, 2019|News|0 Comments

What makes for an effective inbound marketing campaign?

Inbound marketing has grown popular in recent years. Businesses are using it to harvest a pool of qualified leads to elevate the rate of conversion. Question is, what makes for an effective inbound marketing campaign? The most effective inbound marketing campaigns comprise 6 steps. Let's look at them here. 1. Research Undertaking market research to [...]

By |October 16th, 2019|News|0 Comments

4 winner traits of brands in the eCommerce race

By 2021, the value of eCommerce in Australia is expected to be $35.2bn. However, revenue growth will supposedly drop to 7.4% too. This highlights eCommerce's competitiveness. To thrive, brands must have a branding strategy that complements their digital marketing strategy. Here, we highlight the 4 pillars of branding in the digital age. 1. A great [...]

By |October 8th, 2019|News|0 Comments

The Essential Components to Professional Branding Online

Creating a profitable online business begins with the building blocks of professionalism and trust. These are the modern essentials that every enterprise establishing themselves online must have to be competitive, and to meet the minimum customer expectation. Branding is the all-encompassing way of describing how a business presents themselves, and customers identify their offering from [...]

By |October 1st, 2019|News|0 Comments