This is a question our Mark 2 Creative team have been asked from time to time. Occasionally, the terms can seem to be used interchangeably, but each undertakes a separate and vital function in the overall scheme of things. Let's start with branding. Branding: how you want people to see your company, product or service [...]
With so many different ways to promote your business, in this case through your website design and social media postings, it's important to build synergy where possible between the different actions you take. The word itself indicates an outcome that is greater than each of its individual parts. It can suggest the effective coming together [...]
If you are setting up a new business or you are looking for a new website hosting provider for your website, it's important to choose a company that suits your business and can provide all of the website hosting services you require. Every website needs hosting and there are a wide variety of hosting options [...]
How long does your and social media marketing content last? Your answer depends on whether you create genuinely unique content or not. Many marketers focus too much on what’s next and forget that short-term thinking only delivers short-term results. Here, we explore three strategies marketers should use to create social media content that will last [...]
Are you wondering how to update your search engine marketing (SEM) strategy for 2021? It may be time to start thinking about voice search. As most digital marketing professionals are well aware, web users are constantly on the lookout for new ways to save time and optimise their online experiences. A relatively fresh way to [...]
Digital marketing is now a part of everyday life and is a sizeable tool that businesses have at their disposal. You already know that marketing is vital if you wish to grow your business, but with so much of life moving online in the last year, digital marketing might be something you’re looking at for [...]
There is a range of elements that combine to deliver a powerful and consistent brand identity; one which can then be enhanced through the use of an effective creative strategy. Here are two key areas to consider regarding the branding of your company or organisation, products and services. Have you created a compelling narrative? Consider [...]
A website is, of course, an integral component of any digital marketing strategy. The success of the site is driven by its content. That content must be of high-quality. It must also be refreshed and expanded regularly. New content helps build authority Search engines seek to identify websites that are regarded by readers to be [...]
This might seem a strange question. Surely no-one would use social media in any way but a positive one when promoting their business and its products or services? Perhaps the word 'inadvertently' should have been added to the title. However, some companies don't seem to be fully committed to their social media actions or are [...]
You have a great brand, identity, and social media presence. Your creative strategy is on-point, and all you want to do is provide the world with an amazing product and/or service. A website with excellent SEO is your next step. Search engine optimisation (SEO) can, and should, enable the minute alterations to your website's written [...]
