This might seem a strange question. Surely no-one would use social media in any way but a positive one when promoting their business and its products or services? Perhaps the word 'inadvertently' should have been added to the title. However, some companies don't seem to be fully committed to their social media actions or are [...]
You have a great brand, identity, and social media presence. Your creative strategy is on-point, and all you want to do is provide the world with an amazing product and/or service. A website with excellent SEO is your next step. Search engine optimisation (SEO) can, and should, enable the minute alterations to your website's written [...]
The ongoing COVID-19 pandemic continues to impact profitability. So, companies are searching for ways to become more visible to customers. An extremely effective way to do this is pay per click (PPC) advertising. With paid advertising, you can reach customers at every stage of the purchase process. Here are the key benefits of this search [...]
Digitisation is a business phenomenon that has transcended all industries. Marketing, for example, has gone largely digital. From lead generation and customer management to social media advertising, it's hard to imagine any business that has not done a digital transformation of their marketing. If you're looking to do the same, here are 4 questions to [...]
Of course, your website will always be an important element of your online presence. Nowadays, more than ever before, it also needs to be part of a fast-moving and responsive creative strategy. This is particularly true when you make powerful use of social media - and its unmatched fluidity. The danger is, when moving from, [...]
Though marketers cannot predict what 2021 will be like, we can look back at our 2020 social media data to improve our marketing strategy for this year. It’s about identifying the types of content that will resonate with your audience and other areas that need improvement. Here are 3 key tips to consider for your [...]
As your business grows, you will at some point want to upgrade to professional hosting though some entrepreneurs mistakenly prefer cheap or even free hosting. Whether it is website, email or application hosting, choosing cheap or free hosting service over a professional one is costly in the long-run. Managing your own domain, software upgrades, website [...]
Lead generation involves stimulating and capturing the interest in a product or service and nurturing targets with education until ready to make a purchase. Software as a service, or SAAS, is a centrally hosted software licensing and delivery model. Software is licensed on a subscription basis, with customers given network-based access to a copy of [...]
Social media has carved an enormous slice for itself in the everyday lives of people. It's so pervasive that by 2021, more than 3 billion people are expected to be on it (1). As people grow accustomed to a 'social media' lifestyle, it would be myopic of businesses, B2B or B2C, to ignore the contribution [...]
The use of social media videos has risen significantly. It is relatively easy and inexpensive to produce them. However, not every production produces the desired results. In this post, we look at the qualities of those that are engaging, drive traffic and produce higher conversion rates. 1. Choice of social media platform While it used [...]
