In a Walker Study, it was reported by 2020 that customer experience will be more paramount than price or product as a differentiator. An American Express study showed a better experience may lead to customers' willingness to pay more. From a humble data management system, CRM systems have evolved over the years. Today, it is [...]
Imagine you are hurrying into a department store, one that you've never visited before, to buy a last minute gift for a birthday or wedding. The layout might be confusing, a lack of visible staff doesn't help, the in-store signage isn't of much use - and you're more frustrated with each passing moment. Not a [...]
A rebrand can offer a number of fantastic benefits. As well as updating the overall look of your company’s visual identity, it can generate a buzz around your organisation and attract new customers. However, making sure that you time your rebrand effectively can be a tricky task. Here’s how social media can help you out: [...]
Like it or not, a new decade will soon be upon us. Although 2020 is still a few months away, digital marketers should be gearing up to take on the latest social media trends in order to keep up with a hyper-competitive landscape. Fortunately, we’ve put together a helpful list of developments that are taking [...]
If you watch old western movies, they often involve cattle. These beasts are gathered for branding so that, when mixing with other owners' herds in a cattle drive, the ownership of each can be clearly identified. The beauty of 'branded customers' Okay, just to make it clear, we will quickly point out that we are [...]
What is CRM? Customer Relationship Management (CRM) is an effective strategy to manage your business’ relationships with current and potential customers. Put simply, CRM ensures your sales team has the right information to improve lead generation and customer management. However, with so many CRM tools on the market, it can be difficult knowing which will [...]
If you want to drive more traffic to your website to increase your sales, then PPC (pay per click) might be the way to go. But where do you start? You need to implement your campaign properly, otherwise you might end up paying a lot for clicks without getting much return on your investment. PPC [...]
When you are creating a new website for your business, you will need to choose a hosting platform for the site. This might seem daunting if you’ve never used one before, and it’s important you understand the different types of hosting systems out there before you make your decision. In this article, we take you [...]
No matter whether you’re in the process of designing a new website, or if you already have an existing website, avoiding making the same mistakes that many others do is vital. With that in mind, here’s a list of six common mistakes that many people make when designing a website. Not planning This may seem [...]
It’s 2019, and we’re still trying to work out what Mark Zuckerberg has planned for us when it comes to advertising on Facebook. Last year, he made huge changes, with the focus on friends and family being able to see each other’s content over sponsored content. A year on and social media managers are learning [...]
