You've heard the term buyer persona bandied around in digital marketing. When clearly defined, it contributes significantly to the success of your digital marketing efforts. But it needs to be thoroughly researched to do so. Unfortunately, it's a step often missed when businesses conduct market analysis to develop their marketing strategies. If you're keen to [...]
Many businesses have a priority of making sure that their social media presence is as effective as it can be. At the same time, there can be a danger that their website becomes slightly neglected. It's true that Facebook, Instagram, Pinterest, Twitter and the like are information sources of the moment. Each needs to be [...]
From leads to customers, that's the path your lead generation activities should take. But it's easier said than done. For businesses that have become 'disillusioned' with social and digital media marketing, it's usually a failure to realise this trajectory that makes them question its effectiveness. While social and digital media marketing isn't a magic wand, [...]
Today, online branding is a discipline in its own right. Website speed, clarity of images and audio as well as navigation are essential facets of online branding. They contribute to your brand identity. In this post, we look at other factors which form the basis of effective branding in IoT. 1. Clear brand personality, tone [...]
What is the ultimate CRM strategy from a customers' and prospects' perspective? If we embrace Accenture's report, it will be this: 4 in 5 customers expect brands to have a deep appreciation of them as well as be mindful of when to and when not to reach out to them (1). Indeed the latter is [...]
When you are crafting a Pay Per Click (PPC) paid advertising campaign, your aim is quite simple: to drive visitors to your website. In other words, by having them 'click through' you are controlling the journey they take. However, controlling their direction of travel is not the same as their immediately understanding the destination! Consider [...]
While consistency is key in building successful brands, rebranding should never be overlooked. Like most things in life, a breath of fresh air should always be welcomed. Furthermore, a new brand identity can catapult a business to greater heights. In this post, we provide an outline of how to execute an effective rebranding strategy. 1. [...]
An effective CRM strategy should include a set of steps to regain lost leads. After all, a lost lead isn't necessarily because of a lack or absence of interest in your product or service. Perhaps the time wasn't right or they were considering other options. Hence, it's not a bad idea to assume, until proven [...]
For a small business owner, SEO can be a mystery. And it doesn't help that the playing fields of internet marketing keep changing. For this reason, SEO is a moving target. While there are various debates concerning the value of page ranking, especially appearing on page 1, the reality is that unless you are visible [...]
For the last few years, inbound marketing has been a growing segment in the marketers arsenal. But what is inbound marketing?
