PPC (pay-per-click) is an online marketing model that could be invaluable to your business if you know how to use it. However, it can be time-consuming to use this form of marketing correctly, so it's important to make sure you know what you're doing so you can do it right. What is PPC? Pay-per-click is [...]
As a small business, every customer matters. They contribute to the business' growth in many ways. From using the product or service, making repeat purchases to referring your company to others, their worth to the business extends beyond the value shown in the invoices or receipts. Yet, not many small businesses have CRM strategies to [...]
Search engine marketing (SEM) once referred to the general marketing strategy used to get websites listed higher up on search engine result pages (SERPs). However, these days, it almost always refers to paid search advertising only. Here we explain exactly what SEM is and how you can use it to promote your business online. How [...]
First things first, what exactly is Search Engine Marketing (SEM)? In a nutshell, it refers to the paid ads that appear on Google search results. These listings feature above (and sometimes beside) the list of organic search results when you Google something. For this reason alone, SEM is super important to a business, since the [...]
New technologies are emerging thick and fast every day. Businesses will be tempted to incorporate the latest in website design, eCommerce or digital marketing strategy to keep ahead of the competition. However, without a set of guidelines, businesses will find themselves making changes often. In this post, we'll look at the factors to consider before [...]
Do you have a strategy to regain lost leads? With lead generation activities forming a significant portion of a business' marketing, it is wasteful to let lost leads slip. One can argue the lost leads weren't ideal for the brand or business. But until it's determined it's mere speculation. In this post, we pose 4 [...]
One of the best ways to increase traffic on your website is to rank when people search for keywords related to your business. SEO (search engine optimisation) is the process a business uses when trying to accomplish this. Using blogs as a part of your website is an easy way to include keywords that your [...]
As a business owner, you know how vital social media is to your success. Despite this, many business owners see it as an optional extra. Social media can do much more than simply attract new customers and promote new products and services. The platforms can help you retain customers. Here are four easy ways to [...]
A bird in hand is better than two in the bushes. Amidst the economic slowdown, it's good to remind ourselves of the importance of looking after the wellbeing of existing customers. Analysis to determine how happy they are is therefore important. With online survey platforms increasingly accessible and affordable, conducting customer satisfaction research is easy. [...]
Inbound marketing is the most effective digital marketing strategy for small-medium sized businesses. It ticks the boxes of growth-centric digital marketing: providing value to prospects and customers, mirroring the buyers' journey, creating and nurturing databases, and seamlessly transitioning from marketing qualified leads to closing sales. However, unless you know how to measure the success of [...]
