No matter whether you’re in the process of designing a new website, or if you already have an existing website, avoiding making the same mistakes that many others do is vital. With that in mind, here’s a list of six common mistakes that many people make when designing a website. Not planning This may seem [...]
It’s 2019, and we’re still trying to work out what Mark Zuckerberg has planned for us when it comes to advertising on Facebook. Last year, he made huge changes, with the focus on friends and family being able to see each other’s content over sponsored content. A year on and social media managers are learning [...]
As a business, it is important you have a clear idea of who your target market is, and more importantly, how to appeal to this audience. Market analysis is a detailed study of the dynamics, buying habits and opportunities that can be found in a specific market. Why is market analysis important? An effective market [...]
When your digital marketing specialist or analyst opens up Google Analytics, a common bit of data that they may point out could be your website's bounce rate. Your bounce rate is the percentage of people who leave your site after visiting only one page. Now, this is not an important bit of information for all [...]
SEO might seem like a relatively simple concept to get your head around, because adding certain words to your website or blog will make it appear higher on Google search rankings, right? But it's actually a bit more complicated than that, meaning you can make a significant number of mistakes if you don't know what [...]
You want your business to stand out from your competition, so here are six reasons why strong branding is crucial to the success of your business. 1. Branding improves customer recognition Logos are usually the first component of a brand that people instantly recognise. By having a logo that is professionally designed, is simple enough [...]
Pay per click (or PPC) advertising is a marketing strategy whereby brands are charged for adverts according to how many click-throughs to their website they achieve. It is often considered a quicker and sometimes more lucrative option for businesses that lack the resources to focus on attaining high amounts of organic website traffic. So what [...]
Now that social media is such a strong platform for communication and reaching an audience, websites for businesses are starting to take a back seat. While you should definitely embrace these popular platforms, you don’t need to completely disown or do away with your website. Instead, consider using the following techniques to incorporate social media [...]
If you're new to the digital world, you might assume that simply paying for web hosting is enough when it comes to keeping your site secure. Although this is a good starting point, it's often not sufficient. Here's why you need to consider bumping up your security in any way you can: Cybercrime is a [...]
The famous saying ‘don’t judge a book by its cover’ is far from the truth when it comes to your business website. Website design can make a huge difference in how users view your business and can impact their decision to convert, whether it's making a sale or signing up to your newsletter. That's why [...]
