In the past, intuition, gut feeling or entrepreneurial acumen played a big part in marketing success. Whilst it remains relevant today, none are sufficient to steer and keep ahead of the competition. With the Internet being a huge part of people's lives, we are living behind huge digital footprints. The resultant measurements can help businesses [...]
The aims of social media content should include being relatable, useful and shareable. To achieve these outcomes, here are some simple questions to ask about your products or services before creating specific content... Why do people want to own or use it? Like the other questions which follow, the key is to see the content [...]
2020 has so far been a pretty unique year, and it calls for a very different marketing strategy than ever before. Things are changing quickly, people are in different situations and may need different things from your business, but if you can successfully adapt, then you will put yourself and your business in a great [...]
In the digital era, companies with a presence online will know just how important a page ranking can be. After all, if potential customers can't see you, how are they going to know about your products and services? There are many different elements which are understood to impact SEO. You may have implemented a keyword [...]
This is a question that does not seem to have yet been fully addressed across a wide range of websites. Yes, you will arrive at many where there is a statement that been added about how the virus is affecting their business and actions they may have taken. But is the rest of your website [...]
Is your website not ranking highly on search engines? It may be that you are not using search engine optimisation correctly. SEO can provide you with the best possible page ranking, in turn driving more traffic to your website. If you want to learn how to improve your website’s SEO, then keep reading. Use SEO [...]
In this post, we'd like to share with you some of the problems businesses with ineffective CRM systems have highlighted. You could be experiencing some, perhaps all, of them. They may be the reason your lead generation system isn't producing the desired results. 1. What's the problem? A CRM system can turn out to be [...]
Most CRM systems are able to automate lead generation activities. Having said that, it still requires some work on your end as the system only automates the process. In this post, we highlight typical lead generation problems and how you can solve them. A small budget This is a common problem for small businesses. You [...]
The key to ranking higher than your competitors is an effective search engine marketing (SEM) strategy. However, there’s more to SEM than placing a couple of SEO articles on your website and waiting for customers to come to you. To rate highly in Google searches, you must incorporate the following into your overall SEM strategy. [...]
Unlike lead generation, lead nurturing isn't given sufficient attention by businesses in their CRM strategy. Perhaps there's an assumption when the funnel has been lined up well, its a matter of time before the conversion happens. It's a myth. Getting prospects across the line is challenging, even more than lead generation. There's a thin line [...]
