Your brand’s identity is a major marketing point. It can be the very thing that can help you to connect with consumers, drawing them in so that you can create a relationship. It can also be a unique selling point that can help your brand stand out from competitors, so it’s worthwhile to invest in [...]
Pay per click is an internet-based advertising strategy. Its premise is simple: you, as the advertiser, only have to pay the body that publishes your ad when your ad has been clicked on by a potential customer. There are several benefits to this type of advertising, so let's take a look at them in more [...]
Social media is a big part of online marketing in 2021. Platforms such as Instagram work wonders for boosting the reach of both you and your business. Don’t believe us? Just have a look at the thousands of influencers who have forged successful careers on Instagram alone. One of the reasons why they’re so successful [...]
The word influencer has been around since 2009, but the idea of an influencer goes way back. Consider the impact of people like Coco Chanel, who inspired a whole century of women to dress in a style that grew to epitomise elegance. Celebrity status has been used for decades to sell everything from apple sauce [...]
Branding presents your identity to the world. Or at least the part that forms your current or potential customer base. Then, it can go far beyond that group, especially in the era of social media. A positive impression can be passed to others, even when the individual is not themselves a potential customer. An effective [...]
Google AdWords is one of the biggest advertising platforms on the internet. Built by the eponymous search engine to facilitate all of the advertising space on their platform, AdWords is the system through which you can get your adverts to show up on Google Search and their other related services. Read on to learn more [...]
There is no doubt that social media forms a vital part of the promotion of a business. But, like other forms, there are various degrees of effectiveness. Let's examine the two keys highlighted in this blog's title... Have you a powerful social media presence? There's an old saying that a person 'has something about them'. [...]
Your website is one of the key ways that you’ll connect with your customers, so naturally, you want it to look great and function flawlessly. To make this happen, the web hosting you choose is a key consideration. Choosing the right hosting service can make a big difference in how well your website works for [...]
How Search Engine Marketing (SEM) can turbocharge your business in 2021 and beyond SEM, or Search Engine Marketing, is an effective way for small businesses to get in front of a large volume of prospective customers and turn them into paying customers. In today’s competitive market, SEM can help your business stand out against other [...]
Branding mistakes can mean the difference between hitting or missing your audience. There are so many different aspects to effective branding. Here, we have picked out four branding mistakes that often pass a business by. Thinking a brand, a logo and marketing are the same things You might often hear it said that people recognise [...]
