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About Mark Buckingham

Successful business owner, business development and marketing executive with a deep understanding of technical and commercial operations. Trusted technology adviser to leaders of small, medium and large businesses. I can help you too - get in touch!
Trusted technology adviser to leaders of small, medium and large businesses.

Three easy Google Adwords tips to increase your profits

If you want to drive more traffic to your website to increase your sales, then PPC (pay per click) might be the way to go. But where do you start? You need to implement your campaign properly, otherwise you might end up paying a lot for clicks without getting much return on your investment. PPC [...]

By |May 28th, 2019|News|0 Comments

The different types of web hosting

When you are creating a new website for your business, you will need to choose a hosting platform for the site. This might seem daunting if you’ve never used one before, and it’s important you understand the different types of hosting systems out there before you make your decision. In this article, we take you [...]

By |May 21st, 2019|News|0 Comments

Here are 6 common mistakes you want to avoid when designing your website

No matter whether you’re in the process of designing a new website, or if you already have an existing website, avoiding making the same mistakes that many others do is vital. With that in mind, here’s a list of six common mistakes that many people make when designing a website. Not planning This may seem [...]

By |May 15th, 2019|News|0 Comments

How to Beat the Facebook Algorithm with Digital Marketing

It’s 2019, and we’re still trying to work out what Mark Zuckerberg has planned for us when it comes to advertising on Facebook. Last year, he made huge changes, with the focus on friends and family being able to see each other’s content over sponsored content. A year on and social media managers are learning [...]

By |May 3rd, 2019|News|0 Comments

Understanding market analysis and how it can benefit your business

As a business, it is important you have a clear idea of who your target market is, and more importantly, how to appeal to this audience. Market analysis is a detailed study of the dynamics, buying habits and opportunities that can be found in a specific market. Why is market analysis important? An effective market [...]

By |May 1st, 2019|News|0 Comments

Bounce rates in digital marketing: what you need to know

When your digital marketing specialist or analyst opens up Google Analytics, a common bit of data that they may point out could be your website's bounce rate. Your bounce rate is the percentage of people who leave your site after visiting only one page. Now, this is not an important bit of information for all [...]

By |April 18th, 2019|News|0 Comments

Top SEO mistakes to avoid

SEO might seem like a relatively simple concept to get your head around, because adding certain words to your website or blog will make it appear higher on Google search rankings, right? But it's actually a bit more complicated than that, meaning you can make a significant number of mistakes if you don't know what [...]

By |April 16th, 2019|News|0 Comments

6 reasons why strong branding is crucial to the success of your business

You want your business to stand out from your competition, so here are six reasons why strong branding is crucial to the success of your business. 1. Branding improves customer recognition Logos are usually the first component of a brand that people instantly recognise. By having a logo that is professionally designed, is simple enough [...]

By |March 29th, 2019|News|0 Comments

Understanding PPC: Different types of pay per click advertising

Pay per click (or PPC) advertising is a marketing strategy whereby brands are charged for adverts according to how many click-throughs to their website they achieve. It is often considered a quicker and sometimes more lucrative option for businesses that lack the resources to focus on attaining high amounts of organic website traffic. So what [...]

By |March 22nd, 2019|News|0 Comments

Social Media: Five Unique Ways To Incorporate It Into Your Website Design

Now that social media is such a strong platform for communication and reaching an audience, websites for businesses are starting to take a back seat. While you should definitely embrace these popular platforms, you don’t need to completely disown or do away with your website. Instead, consider using the following techniques to incorporate social media [...]

By |March 9th, 2019|News|0 Comments