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About Mark Buckingham

Successful business owner, business development and marketing executive with a deep understanding of technical and commercial operations. Trusted technology adviser to leaders of small, medium and large businesses. I can help you too - get in touch!
Trusted technology adviser to leaders of small, medium and large businesses.

How to turn market analysis into an innovation tool

Marketers and researchers alike are obsessed with market insights to help them understand consumers better. At a time when innovation is growing in strategic importance, a deep understanding of people holds the key to unlock a treasure chest of ideas. Hence, it is not surprising market analysis and marketing research are major business functions. What [...]

By |July 29th, 2019|News|0 Comments

In-market audiences and Google Adwords

In today’s rapid-growth digital culture, it is not surprising that consumers make their buying choices based on a variety of sources, such as reading reviews on rating websites or scrolling through social media. How can we use these sources to boost sales and market online content to suit both new and existing customers? What are [...]

By |July 22nd, 2019|News|0 Comments

The most important consideration in your CRM system

In a Walker Study, it was reported by 2020 that customer experience will be more paramount than price or product as a differentiator. An American Express study showed a better experience may lead to customers' willingness to pay more. From a humble data management system, CRM systems have evolved over the years. Today, it is [...]

By |July 15th, 2019|News|0 Comments

Why landing pages are a vital element of effective website design

Imagine you are hurrying into a department store, one that you've never visited before, to buy a last minute gift for a birthday or wedding. The layout might be confusing, a lack of visible staff doesn't help, the in-store signage isn't of much use - and you're more frustrated with each passing moment. Not a [...]

By |July 4th, 2019|News|0 Comments

How to use social media during a rebrand

A rebrand can offer a number of fantastic benefits. As well as updating the overall look of your company’s visual identity, it can generate a buzz around your organisation and attract new customers. However, making sure that you time your rebrand effectively can be a tricky task. Here’s how social media can help you out: [...]

By |June 26th, 2019|News|0 Comments

What will the social media landscape look like in 2020?

Like it or not, a new decade will soon be upon us. Although 2020 is still a few months away, digital marketers should be gearing up to take on the latest social media trends in order to keep up with a hyper-competitive landscape. Fortunately, we’ve put together a helpful list of developments that are taking [...]

By |June 19th, 2019|News|0 Comments

The importance of effective branding

If you watch old western movies, they often involve cattle. These beasts are gathered for branding so that, when mixing with other owners' herds in a cattle drive, the ownership of each can be clearly identified. The beauty of 'branded customers' Okay, just to make it clear, we will quickly point out that we are [...]

By |June 13th, 2019|News|0 Comments

Choosing the right CRM for your business

What is CRM? Customer Relationship Management (CRM) is an effective strategy to manage your business’ relationships with current and potential customers. Put simply, CRM ensures your sales team has the right information to improve lead generation and customer management. However, with so many CRM tools on the market, it can be difficult knowing which will [...]

By |June 4th, 2019|News|0 Comments

Three easy Google Adwords tips to increase your profits

If you want to drive more traffic to your website to increase your sales, then PPC (pay per click) might be the way to go. But where do you start? You need to implement your campaign properly, otherwise you might end up paying a lot for clicks without getting much return on your investment. PPC [...]

By |May 28th, 2019|News|0 Comments

The different types of web hosting

When you are creating a new website for your business, you will need to choose a hosting platform for the site. This might seem daunting if you’ve never used one before, and it’s important you understand the different types of hosting systems out there before you make your decision. In this article, we take you [...]

By |May 21st, 2019|News|0 Comments