Mark Buckingham

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About Mark Buckingham

Successful business owner, business development and marketing executive with a deep understanding of technical and commercial operations. Trusted technology adviser to leaders of small, medium and large businesses. I can help you too - get in touch!
Trusted technology adviser to leaders of small, medium and large businesses.

Your website: Is it up-to-date?

Of course, your website will always be an important element of your online presence. Nowadays, more than ever before, it also needs to be part of a fast-moving and responsive creative strategy. This is particularly true when you make powerful use of social media - and its unmatched fluidity. The danger is, when moving from, [...]

By |January 29th, 2021|News|0 Comments

3 tips to improve your social media marketing strategy in 2021

Though marketers cannot predict what 2021 will be like, we can look back at our 2020 social media data to improve our marketing strategy for this year. It’s about identifying the types of content that will resonate with your audience and other areas that need improvement. Here are 3 key tips to consider for your [...]

By |January 26th, 2021|News|0 Comments

Benefits of a professional hosting service for your business

As your business grows, you will at some point want to upgrade to professional hosting though some entrepreneurs mistakenly prefer cheap or even free hosting. Whether it is website, email or application hosting, choosing cheap or free hosting service over a professional one is costly in the long-run. Managing your own domain, software upgrades, website [...]

By |January 11th, 2021|News|0 Comments

Generating leads for SAAS companies

Lead generation involves stimulating and capturing the interest in a product or service and nurturing targets with education until ready to make a purchase. Software as a service, or SAAS, is a centrally hosted software licensing and delivery model. Software is licensed on a subscription basis, with customers given network-based access to a copy of [...]

By |January 6th, 2021|News|0 Comments

How social media gives businesses the competitive edge

Social media has carved an enormous slice for itself in the everyday lives of people. It's so pervasive that by 2021, more than 3 billion people are expected to be on it (1). As people grow accustomed to a 'social media' lifestyle, it would be myopic of businesses, B2B or B2C, to ignore the contribution [...]

By |December 30th, 2020|News|0 Comments

How to produce effective social media videos

The use of social media videos has risen significantly. It is relatively easy and inexpensive to produce them. However, not every production produces the desired results. In this post, we look at the qualities of those that are engaging, drive traffic and produce higher conversion rates. 1. Choice of social media platform While it used [...]

By |December 24th, 2020|News|0 Comments

How to make paid advertising a growth driver

9 in 10 best performing content marketers utilise paid advertising to distribute their content (1). While you may be restrained by budgetary considerations, PPC marketing has a part to play in the overall success of your social and digital marketing activities. In this post, we highlight the key benefits of paid advertising. 1. Generates valuable [...]

By |December 16th, 2020|News|0 Comments

How videos strengthen your social media marketing

Did you know the human brain processes audio-visual material 60000 times faster than text? (1) This shouldn't come as a surprise. Humans are visual creatures and have always used visuals to communicate from the beginning. With 9 in 10 marketers naming video as an important chapter in their marketing playbook, you risk being left behind [...]

By |December 5th, 2020|News|0 Comments

How to conduct effective buyer persona research

You've heard the term buyer persona bandied around in digital marketing. When clearly defined, it contributes significantly to the success of your digital marketing efforts. But it needs to be thoroughly researched to do so. Unfortunately, it's a step often missed when businesses conduct market analysis to develop their marketing strategies. If you're keen to [...]

By |November 28th, 2020|News|0 Comments

Has social media left your website behind?

Many businesses have a priority of making sure that their social media presence is as effective as it can be. At the same time, there can be a danger that their website becomes slightly neglected. It's true that Facebook, Instagram, Pinterest, Twitter and the like are information sources of the moment. Each needs to be [...]

By |November 24th, 2020|News|0 Comments