Mar 29 2019

6 reasons why strong branding is crucial to the success of your business

You want your business to stand out from your competition, so here are six reasons why strong branding is crucial to the success of your business. 1. Branding improves customer recognition Logos are usually the first component of a brand that people instantly recognise. By having a logo that is professionally designed, is simple enough […]

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Mar 22 2019

Understanding PPC: Different types of pay per click advertising

Pay per click (or PPC) advertising is a marketing strategy whereby brands are charged for adverts according to how many click-throughs to their website they achieve. It is often considered a quicker and sometimes more lucrative option for businesses that lack the resources to focus on attaining high amounts of organic website traffic. So what […]

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Mar 09 2019

Social Media: Five Unique Ways To Incorporate It Into Your Website Design

Now that social media is such a strong platform for communication and reaching an audience, websites for businesses are starting to take a back seat. While you should definitely embrace these popular platforms, you don’t need to completely disown or do away with your website. Instead, consider using the following techniques to incorporate social media […]

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Feb 28 2019

Why secure web hosting is the way forward

If you’re new to the digital world, you might assume that simply paying for web hosting is enough when it comes to keeping your site secure. Although this is a good starting point, it’s often not sufficient. Here’s why you need to consider bumping up your security in any way you can: Cybercrime is a […]

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Feb 22 2019

Website design and website success: a relationship worth investing in

The famous saying ‘don’t judge a book by its cover’ is far from the truth when it comes to your business website. Website design can make a huge difference in how users view your business and can impact their decision to convert, whether it’s making a sale or signing up to your newsletter. That’s why […]

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Feb 13 2019

Five ways Google AdWords can benefit your business

Google Ads is an online platform for advertising that was developed by Google. Adwords aim to enhance your business’s visibility in online search engines. Using Adwords will result in more exposure for your company or business, which can lead to higher sales and ultimately a more profitable business. There are a multitude of benefits of […]

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Jan 30 2019

IS PPC still a good choice in 2019?

At one time, pay-per-click (PPC) was considered one of the building blocks of any successful online marketing strategy. Now, given the growing popularity of social media advertising and the need to target advertising closely to a specific audience in order to achieve an optimal ROI, is it now time to concentrate on other forms of […]

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Jan 21 2019

Why your business should conduct a marketing analysis

Whether you’re just launching your business or merely adopting a new marketing strategy, it’s crucial to conduct research and analysis into your market. Conducting marketing analysis can help you determine the landscape of your market, and as a result, prepare a suitable strategy. An analysis might involve both qualitative and quantitative research, and the information […]

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Sep 06 2018

Understanding the basics of good CRM

CRM software helps you make the most of your interactions leads & customers. It helps everyone stay on the same page and make the most of their time.

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Aug 30 2018

CRM trends to stay on top of in 2018

CRM trends to stay on top of in 2018 The world of CRM is constantly changing as the digital world evolves: the growth of cloud technology, the fast-paced development of artificial intelligence, and worldwide crackdowns on data handling and storage mean that there have been significant changes made to many CRM systems this year. The […]

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