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Feb 16

How to measure the impact of your marketing campaigns

Marketing measurement can be difficult because there are always a range of factors that can make your marketing report uncertain. With proper tracking and focus on the right metrics, however, you can paint a very good picture about the effectiveness of your campaign so that you can learn lessons from it and improve from campaign […]

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marketing campaigns
Feb 09

Website design: are you too close to the screen?

This is both a physical and an emotional question. The physical aspect is explained by comparing your website design to an artist completing a painting. While most of the work will be close-up, the best artists also know to step back from time-to-time, to assess how their work will be viewed at a distance. Emotionally, […]

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website design
Feb 02

Digital marketing for real time monitoring and deep research

Is future focus enough? “Some companies cope with what happened, some react to what’s happening and some others wonder what in the world just happened.” It’s an old marketing aphorism describing traditional business methods but these days none of those comments should apply to your business. Like everyone else, your business plans for what’s going […]

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real time monitoring
Jan 24

5 considerations to target the right audience online

Being able to target key demographics of people is what Facebook and other social media sites do well. Our online profiles provide the companies with a wealth of information, and paid exposure to the right audience is make-or-break for online branding. Here are some considerations to help you direct content to the right audience.   […]

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right audience
Jan 24

When is it time for a brand refresh?

A brand refresh is a freshen up, a few tweaks or a total makeover of both your brand and the business behind your brand to ensure that they remain relevant to your target audience, and create the most positive and profitable perception moving forward. It can preserve your brand’s integrity, inject some fresh energy into […]

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brand refresh
Jan 10

Creating a truly unique brand – Two tips to get you on your way

Everywhere we look, we see brands. Some good, some bad, some weak and some powerful. While strategic branding was once more the domain of big business, now businesses of all shapes and sizes are benefiting from focusing on their brand. With the marketplace becoming more and more competitive, businesses that want to stand out need […]

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unique brand
Jan 10

5 tips for writing a compelling tagline

Your tagline is just as important to your creative strategy as your business name. Its job is to tell browsers exactly what you do and why you do it. So, make sure yours is clear, concise and compelling. Here are some expert tips to get you started. What do you do? A tagline is crucial […]

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tagline
Jan 10

Don’t worry, smart speakers won’t endanger SEO

Smart speakers are the same size as a Bluetooth speaker and are voice-operated. They can order your groceries, set reminders and alarms and help you create a playlist. Research by Gartner Edison says that 75 percent of American homes will have at least one or even multiple smart speakers in the home by 2020. The […]

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smart speakers
Jan 10

Five killer tips for making effective explainer videos

The idea of making an explainer video can be intimidating. But, for most businesses, it’s an important part of digital marketing. Get yours right and you’ll be attracting traffic and boosting brand loyalty quicker than you can say upload. Here are five tips to start with. Keep it short Internet users are short on time […]

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explainer video
Dec 28

Branding has changed. Is your brand keeping up?

Copyright Marco Verch