Jun 25 2020

Social media in difficult times

In the last few months, the world has altered in such unexpected ways. With more people stuck at home, their reliance on social media has increased substantially. For many businesses, this increased traffic and interest levels has been well worth tapping into. However, we are also finding pitfalls and problems that can adversely affect the […]

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Jun 23 2020

How to execute effective market analysis with research

As a small business, listening to the grapevine, ‘walking the streets’ or just being observant may be sufficient to have a good grasp of the market. These are all informal market research activities. However, they may not lead to a robust marketing report. There’s a risk of missing critical information or biasedness. On the other […]

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Jun 09 2020

How to re-wow and woo lost prospects in your CRM strategy

You almost clinch it! They shared their contact details, downloaded the eBook, watched the video and perhaps had a few mail exchanges with your team. Unfortunately, the sale did not materialise. It’s probably the most frustrating experience in a business’ lead generation activity. Regardless of the CRM platform you use, the probability of this happening […]

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Jun 02 2020

How to ensure your CRM strategy drives growth

One of the benefits of a CRM system is higher revenue. However, for this to be realised, there are tick-boxes you’ll need to achieve beforehand. In this post, we’ll highlight the steps to make your CRM strategy and system work effectively to drive growth. 1. Choose the right system CRM systems have evolved over the […]

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May 29 2020

How to research ideas for successful inbound marketing

A key pillar of successful inbound marketing strategies is the quality of content published by brands and businesses. Unless the content is read and applied, which implies its usefulness, it is just adding to the noise in the market place. The droves of leads the business is expecting with its digital marketing effort may at […]

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May 20 2020

What is PPC and why should you use it?

PPC (pay-per-click) is an online marketing model that could be invaluable to your business if you know how to use it. However, it can be time-consuming to use this form of marketing correctly, so it’s important to make sure you know what you’re doing so you can do it right. What is PPC? Pay-per-click is […]

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May 08 2020

How CRM strategies can make your business competitive

As a small business, every customer matters. They contribute to the business’ growth in many ways. From using the product or service, making repeat purchases to referring your company to others, their worth to the business extends beyond the value shown in the invoices or receipts. Yet, not many small businesses have CRM strategies to […]

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May 01 2020

What is search engine marketing (SEM)?

Search engine marketing (SEM) once referred to the general marketing strategy used to get websites listed higher up on search engine result pages (SERPs). However, these days, it almost always refers to paid search advertising only. Here we explain exactly what SEM is and how you can use it to promote your business online. How […]

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Apr 28 2020

Why Search Engine Marketing (SEM) is important

First things first, what exactly is Search Engine Marketing (SEM)? In a nutshell, it refers to the paid ads that appear on Google search results. These listings feature above (and sometimes beside) the list of organic search results when you Google something. For this reason alone, SEM is super important to a business, since the […]

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Apr 18 2020

When is a good time to refresh your website?

New technologies are emerging thick and fast every day. Businesses will be tempted to incorporate the latest in website design, eCommerce or digital marketing strategy to keep ahead of the competition. However, without a set of guidelines, businesses will find themselves making changes often. In this post, we’ll look at the factors to consider before […]

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