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Jan 24

5 considerations to target the right audience online

Being able to target key demographics of people is what Facebook and other social media sites do well. Our online profiles provide the companies with a wealth of information, and paid exposure to the right audience is make-or-break for online branding. Here are some considerations to help you direct content to the right audience.   […]

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right audience
Jan 24

When is it time for a brand refresh?

A brand refresh is a freshen up, a few tweaks or a total makeover of both your brand and the business behind your brand to ensure that they remain relevant to your target audience, and create the most positive and profitable perception moving forward. It can preserve your brand’s integrity, inject some fresh energy into […]

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brand refresh
Jan 10

Creating a truly unique brand – Two tips to get you on your way

Everywhere we look, we see brands. Some good, some bad, some weak and some powerful. While strategic branding was once more the domain of big business, now businesses of all shapes and sizes are benefiting from focusing on their brand. With the marketplace becoming more and more competitive, businesses that want to stand out need […]

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unique brand
Jan 10

5 tips for writing a compelling tagline

Your tagline is just as important to your creative strategy as your business name. Its job is to tell browsers exactly what you do and why you do it. So, make sure yours is clear, concise and compelling. Here are some expert tips to get you started. What do you do? A tagline is crucial […]

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tagline
Jan 10

Don’t worry, smart speakers won’t endanger SEO

Smart speakers are the same size as a Bluetooth speaker and are voice-operated. They can order your groceries, set reminders and alarms and help you create a playlist. Research by Gartner Edison says that 75 percent of American homes will have at least one or even multiple smart speakers in the home by 2020. The […]

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smart speakers
Jan 10

Five killer tips for making effective explainer videos

The idea of making an explainer video can be intimidating. But, for most businesses, it’s an important part of digital marketing. Get yours right and you’ll be attracting traffic and boosting brand loyalty quicker than you can say upload. Here are five tips to start with. Keep it short Internet users are short on time […]

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explainer video
Dec 28

Branding has changed. Is your brand keeping up?

Copyright Marco Verch
Dec 21

How to make the most of your paid advertising

Paid advertising is a necessary evil in today’s marketing world. Whilst there is something to be said for organic marketing, these days, the best way to achieve results and lead generation is through paid digital advertisements. The most popular forms of paid advertising include paid promotion on social media, digital display adverts and paid search […]

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paid advertising
Dec 14

3 types of blog posts to boost your digital marketing

When it comes to blogging and digital marketing, many business owners forget that attracting attention is more about quality than quantity. There’s not much point in posting copious amounts of material, crossing your fingers and hoping someone will read it. Every blog post should be original, targeted, compelling, shareable and relevant to your brand. The […]

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digital marketing
Oct 26

3 ways to create a professional online presence

Photo: SimplePix - Responsive WordPress Blog Magazine Theme #1 by ZERGE_VIOLATOR licensed under Creative commons 4

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online presence