Blog

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May 14 2021

CRM and the delivery of mutually assured information

CRM and the delivery of mutually assured information You may have heard the term ‘mutually-assured destruction‘. It’s used in discussions of the Cold War and nuclear arsenals. It’s not exactly a positive situation, which is so unlike the delivery of mutually assured information! This is achieved through lead generation in your CRM (Customer Relationship Management) […]

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mutually assured information
May 01 2021

Aren’t branding and creative strategies the same thing?

Aren’t branding and creative strategies the same thing? Branding vs Creative Strategies – what’s the difference? Occasionally, the terms can seem to be used interchangeably, but each undertakes a separate and vital function in the overall scheme of things. Let’s start with branding. Branding: how you want people to see your company, product or service […]

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creative strategies
Apr 26 2021

Targeted landing pages and social media posts – what you need to know

Targeted landing pages and social media posts – what you need to know Landing pages are pages on your website specifically designed to sell or promote a single concept or product and call visitors to action. With so many different ways to promote your business, in this case through your website design and social media […]

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landing pages
Apr 14 2021

What to look for in a website hosting company

What to look for in a website hosting company If you are setting up a new business or you are looking for a new website hosting company for your website, it’s important to choose a provider that suits your business and can provide all of the website hosting services you require. Every website needs hosting […]

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website hosting company
Apr 07 2021

How to create lasting social media marketing content

How to create lasting social media marketing content How long does your and social media marketing content last? Your answer depends on whether you create genuinely unique content or not. Many marketers focus too much on what’s next and forget that short-term thinking only delivers short-term results. Here, we explore three strategies marketers should use […]

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social media marketing
Mar 30 2021

Adapting your search engine marketing strategy for voice search

Adapting your search engine marketing strategy for voice search Are you wondering how to update your search engine marketing (SEM) strategy for 2021? It may be time to start thinking about voice search. As most digital marketing professionals are well aware, web users are constantly on the lookout for new ways to save time and […]

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voice search
Mar 29 2021

A quick guide to digital marketing

A quick guide to digital marketing Digital marketing is now a part of everyday life and is a sizeable tool that businesses have at their disposal. You already know that marketing is vital if you wish to grow your business, but with so much of life moving online in the last year, digital marketing might […]

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guide to digital marketing
Mar 16 2021

Does your branding have a narrative and a voice?

Does your branding have a narrative and a voice? There is a range of elements that combine to deliver a powerful and consistent brand identity; one is narrative, which can be enhanced through the use of an effective creative strategy. Here are two key areas to consider regarding the branding of your company or organisation, […]

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narrative
Mar 09 2021

How does website content impact digital marketing?

How does website content impact digital marketing? A website is, of course, an integral component of any digital marketing strategy. The success of the site is driven by its website content. That content must be of high-quality. It must also be refreshed and expanded regularly. New content helps build authority Search engines seek to identify […]

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website content
Mar 03 2021

Is your social media in any way anti-social?

Is your social media in any way anti-social? Anti-social? This might seem a strange question. Surely no-one would use social media in any way but a positive one when promoting their business and its products or services? Perhaps the word ‘inadvertently’ should have been added to the title. However, some companies don’t seem to be […]

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anti-social