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Do you have a strategy to regain lost leads? With lead generation activities forming a significant portion of a business’ marketing, it is wasteful to let lost leads slip. One can argue the lost leads weren’t ideal for the brand or business. But until it’s determined it’s mere speculation. In this post, we pose 4 […]

One of the best ways to increase traffic on your website is to rank when people search for keywords related to your business. SEO (search engine optimisation) is the process a business uses when trying to accomplish this. Using blogs as a part of your website is an easy way to include keywords that your […]

As a business owner, you know how vital social media is to your success. Despite this, many business owners see it as an optional extra. Social media can do much more than simply attract new customers and promote new products and services. The platforms can help you retain customers. Here are four easy ways to […]

A bird in hand is better than two in the bushes. Amidst the economic slowdown, it’s good to remind ourselves of the importance of looking after the wellbeing of existing customers. Analysis to determine how happy they are is therefore important. With online survey platforms increasingly accessible and affordable, conducting customer satisfaction research is easy. […]

Inbound marketing is the most effective digital marketing strategy for small-medium sized businesses. It ticks the boxes of growth-centric digital marketing: providing value to prospects and customers, mirroring the buyers’ journey, creating and nurturing databases, and seamlessly transitioning from marketing qualified leads to closing sales. However, unless you know how to measure the success of […]

How much is Amazon’s brand worth? According to Statista, it is worth USD221bn (1). Any interested suitor in the company must be prepared to cough out this amount of money in addition to the worth of its other tangible assets. Little wonder companies invest in creating a consistent brand identity. Beyond the name, logo and […]

Brands and businesses need to be incredibly careful online; with users quick to analyse every comment made, social media interactions have never been more critical to get right. We know how quickly comments, videos and images can be taken out of context, and while we never aim to offend, it’s sometimes inevitable. In this article, […]

The voice of customers matters in social media. It can be a major driving force of your marketing strategy. Indeed, word-of-mouth has grown more potent in digital marketing. The empowered digital customer wants to be heard and listened to. With over 9 in 10 online shoppers stating their purchase decision is influenced by online reviews […]

No matter what stage your social media presence is at, launching your social media identity the right way is critical. Every small business establishing themselves online experiences certain expectations of their social media, and this includes post frequency, type of content shared, and the platforms they specifically choose for their presence. We share with you […]

On websites, as in life, first impressions count. If your website design is drab and ordinary, customers will go elsewhere. However, if the design is appealing and inviting, they will naturally flock to your business. Here are five ways to tweak your website design to improve traffic. #1 Web optimisation While not a new trend, […]