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Dec 21

How to make the most of your paid advertising

Paid advertising is a necessary evil in today’s marketing world. Whilst there is something to be said for organic marketing, these days, the best way to achieve results and lead generation is through paid digital advertisements. The most popular forms of paid advertising include paid promotion on social media, digital display adverts and paid search […]

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mobile
Dec 15

What your website needs in 2018

As we head towards the end of 2017, we’re starting to see all the usual ‘best of the year’ lists emerge – the best social media campaigns of 2017, the best websites of 2017 and the like. While it’s nice to look back on the year that was, we like to look at what we’ve […]

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website 2018
Dec 14

3 types of blog posts to boost your digital marketing

When it comes to blogging and digital marketing, many business owners forget that attracting attention is more about quality than quantity. There’s not much point in posting copious amounts of material, crossing your fingers and hoping someone will read it. Every blog post should be original, targeted, compelling, shareable and relevant to your brand. The […]

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digital marketing
Oct 26

3 ways to create a professional online presence

Photo: SimplePix - Responsive WordPress Blog Magazine Theme #1 by ZERGE_VIOLATOR licensed under Creative commons 4

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online presence
Oct 19

Who needs a logo, anyway?

What is a logo? When we think about business branding, marketing and advertising campaigns, we focus on creating visually stunning presentations, advertisements with catchy slogans, and generally all enticing sales promotions designed to drive readers to engage with our company.

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logo
Oct 12

Customer experience – Why emotional connection matters

The battle is over and the winner is the consumer. Aided by search engines and social media, consumers are now one another’s intelligent agents, with the ability to search products and services, read peer reviews, write personal opinions and share information with others in their network about their customer experience. The Economist ‘Path to 2020’ […]

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Customer Experience
Oct 05

Delivering the landing page welcome searchers are expecting

Imagine friends have moved to a new home and invite you to visit them. Instead of giving you a complete address they simply tell you which street they're now living on. Would they expect you to knock on every door until you find them? Of course it wouldn't be like that.

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Landing page welcome
Sep 28

Yes, branding is important for a small business

All Aboard the Small Business Branding Train There are many small businesses out there who see branding as somewhat irrelevant to them. Surely, branding is more for big business, isn’t it? All too often, small businesses treat branding as nothing more than a logo and business cards. All too often, they see themselves as a […]

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Small Business Branding
Sep 20

3 reasons why your business should be blogging

No matter how busy your business is, or how strong your social media presence may be, you can’t ignore the fact that a company blog makes up a vital part of any business’s digital marketing strategy.

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3 reasons why your business should be blogging
Aug 23

Tips for branding your social media

What is Social Media Branding? In this day and age where researching online before making purchase decisions has become the norm, it’s never been more important for businesses to ensure that their social media marketing is consistent with, and positively representing their brand, in the same way that flyers, signage and the like did in […]

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Social Media Branding