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The basics of SEO – A road map You have a great brand, identity, and social media presence. Your creative strategy is on-point, and all you want to do is provide the world with an amazing product and/or service. A website with excellent SEO is your next step. But first you need to learn the […]

4 benefits of PPC advertising The ongoing COVID-19 pandemic continues to impact profitability. So, companies are searching for ways to become more visible to customers. An extremely effective way to do this is pay per click or PPC advertising. With paid advertising, you can reach customers at every stage of the purchase process. Here are […]

4 questions to guide your digital marketing transformation strategy Digitisation is a business phenomenon that has transcended all industries. Marketing, for example, has gone largely digital. From lead generation and customer management to social media advertising, it’s hard to imagine any business that has not done a digital marketing transformation. If you’re looking to do […]

Time for a website update? Of course, your website will always be an important element of your online presence. With the availability of content management such as WordPress, doing a website update has never been so easy. Nowadays, more than ever before, it also needs to be part of a fast-moving and responsive creative strategy. […]

3 tips to improve your social media marketing strategy in 2021 Though marketers cannot predict what 2021 will be like, we can look back at our 2020 social media data to improve our marketing strategy for this year. It’s about identifying the types of content that will resonate with your audience and other areas that […]

Benefits of a professional hosting service for your business As your business grows, you will at some point want to upgrade to professional hosting though some entrepreneurs mistakenly prefer cheap or even free hosting. Whether it is website, email or application hosting, choosing cheap or free hosting service over a professional one is costly in […]

Generating leads for SAAS companies Lead generation involves stimulating and capturing the interest in a product or service and nurturing targets with education until ready to make a purchase. Software as a service, or SAAS, is a centrally hosted software licensing and delivery model. Software is licensed on a subscription basis, with customers given network-based […]

How social media gives businesses the competitive edge There are many things that can give you a competitive edge. Social media has carved an enormous slice for itself in the everyday lives of people. It’s so pervasive that by 2021, more than 3 billion people are expected to be on it (1). As people grow […]

How to produce effective social media videos The use of social media videos has risen significantly. It is relatively easy and inexpensive to produce them. However, not every production produces the desired results. In this post, we look at the qualities of those that are engaging, drive traffic and produce higher conversion rates. 1. Choice […]

How to make paid advertising a growth driver 9 in 10 best performing content marketers utilise paid advertising as a growth driver to distribute their content (1). While you may be restrained by budgetary considerations, PPC marketing has a part to play in the overall success of your social and digital marketing activities. In this […]