What is Brand Essence? Consider any of the world’s largest brands. It could be Apple, Coca Cola, Toyota, Shell, etc. While each of these businesses have different offerings, and operate in different markets, they all have one thing in common – a clear and well-defined brand essence. These brands know their identity and how they […]

Have you been thinking about making an explainer video? If so, you'll be joining thousands of other businesses, large and small, who use this brilliant way to get your message heard by your target clients. It's not just for big business, as with many big ticket items - the technology to produce professional grade animations or live video has become cheaper and more accessible over time.

People often use one of the many search engines to search for brands and their products. Very rarely do people type in the URL of a brand’s website. However, if your company is not ranking high enough on search results, people will not be able to find you. Branding agencies are well aware that most people do not go to the second page of search results. This is why top branding agencies will aim to get your website on the first page and in fact the top of the page of search results. This is where SEO or search engine optimization is of utmost importance.

People often use one of the many search engines to search for brands and their products. Very rarely do people type in the URL of a brand’s website. However, if your company is not ranking high enough on search results, people will not be able to find you. Branding agencies are well aware that most people do not go to the second page of search results. This is why top branding agencies will aim to get your website on the first page and in fact the top of the page of search results. This is where SEO or search engine optimization is of utmost importance.

One thing I realised very early on in business is the importance of brand. I suppose a clue was that a corporation is treated as a separate entity from financial point of view. What did bean counters know that I didn’t? The Brand is Alive My first business quickly took on a life of its own. […]

Inbound Mobile Marketing, great title eh?  I have been analysing the results of my recent blog posts and anything with the word “inbound” or “mobile” in the title rates it little bum off! Inbound and Mobile Rate This would indicate that people want to learn more about this 🙂 Seemingly like all things digital, the […]