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Aug 19

Why ‘brand essence’ matters – even for a small business

What is Brand Essence? Consider any of the world’s largest brands. It could be Apple, Coca Cola, Toyota, Shell, etc. While each of these businesses have different offerings, and operate in different markets, they all have one thing in common – a clear and well-defined brand essence. These brands know their identity and how they […]

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why brand essence matters even for a small business
Oct 21

Big News from Google

People often use one of the many search engines to search for brands and their products. Very rarely do people type in the URL of a brand’s website. However, if your company is not ranking high enough on search results, people will not be able to find you. Branding agencies are well aware that most people do not go to the second page of search results. This is why top branding agencies will aim to get your website on the first page and in fact the top of the page of search results. This is where SEO or search engine optimization is of utmost importance.

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Jun 27

10 Great Explainer Video Examples

Have you been thinking about making an explainer video? If so, you'll be joining thousands of other businesses, large and small, who use this brilliant way to get your message heard by your target clients. It's not just for big business, as with many big ticket items - the technology to produce professional grade animations or live video has become cheaper and more accessible over time.

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Explainer Video Marketing
May 25

Is Your Content Marketing #failing??

People often use one of the many search engines to search for brands and their products. Very rarely do people type in the URL of a brand’s website. However, if your company is not ranking high enough on search results, people will not be able to find you. Branding agencies are well aware that most people do not go to the second page of search results. This is why top branding agencies will aim to get your website on the first page and in fact the top of the page of search results. This is where SEO or search engine optimization is of utmost importance.

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Mar 03

Bank of Queensland Loses $10M on CRM

People often use one of the many search engines to search for brands and their products. Very rarely do people type in the URL of a brand’s website. However, if your company is not ranking high enough on search results, people will not be able to find you. Branding agencies are well aware that most people do not go to the second page of search results. This is why top branding agencies will aim to get your website on the first page and in fact the top of the page of search results. This is where SEO or search engine optimization is of utmost importance.

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Feb 13

What’s the go with SMO?

People often use one of the many search engines to search for brands and their products. Very rarely do people type in the URL of a brand’s website. However, if your company is not ranking high enough on search results, people will not be able to find you. Branding agencies are well aware that most people do not go to the second page of search results. This is why top branding agencies will aim to get your website on the first page and in fact the top of the page of search results. This is where SEO or search engine optimization is of utmost importance.

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social-media-optimisation
Feb 05

Why SEO is Important to Businesses

People often use one of the many search engines to search for brands and their products. Very rarely do people type in the URL of a brand’s website. However, if your company is not ranking high enough on search results, people will not be able to find you. Branding agencies are well aware that most people do not go to the second page of search results. This is why top branding agencies will aim to get your website on the first page and in fact the top of the page of search results. This is where SEO or search engine optimization is of utmost importance.

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Jan 15

AdWords Survival Guide

According to many sources, Google’s Adwords brought them over US$50 billion in 2014. You’d think they would make it a little easier to use their AdWords management system. I am not saying the tools aren’t good – but it is becoming apparent that to operate it to any great effect needs a lot of training. Where do you […]

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Nov 25

Your Brand – How do You Manage It?

One thing I realised very early on in business is the importance of brand. I suppose a clue was that a corporation is treated as a separate entity from financial point of view. What did bean counters know that I didn’t? The Brand is Alive My first business quickly took on a life of its own. […]

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Aug 17

Inbound Mobile Marketing – Are you ready?

Inbound Mobile Marketing, great title eh?  I have been analysing the results of my recent blog posts and anything with the word “inbound” or “mobile” in the title rates it little bum off! Inbound and Mobile Rate This would indicate that people want to learn more about this 🙂 Seemingly like all things digital, the […]

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mobile