Aug 24 2019

How to use social media as an effective market research tool

The rise of conversational insights in market research is attributed to the extensive use of social media technology in marketing. No longer is market research exclusive to brands with huge budgets or too time-consuming to be an effective planning tool. As a brand or business operating in the world of social media marketing, you now […]

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Aug 15 2019

How an updated website design can revive your falling sales

When was the last time your website design was changed? When was an image updated to reflect what you actually sell? Or when did you update your opening hours? If you can’t remember when, we guess that it was too long ago.   Easily one of the most important assets to your business is your […]

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Aug 12 2019

Search engine marketing isn’t just about rankings

It can easily feel like the key to performing well in search engine rankings is locked away behind a door of ever-changing algorithms. Search engines are always learning and updating the ways they display the most relevant information for searchers. But there’s no reason that you can’t crack that code for the benefit of your […]

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Jul 29 2019

How to turn market analysis into an innovation tool

Marketers and researchers alike are obsessed with market insights to help them understand consumers better. At a time when innovation is growing in strategic importance, a deep understanding of people holds the key to unlock a treasure chest of ideas. Hence, it is not surprising market analysis and marketing research are major business functions. What […]

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Jul 22 2019

In-market audiences and Google Adwords

In today’s rapid-growth digital culture, it is not surprising that consumers make their buying choices based on a variety of sources, such as reading reviews on rating websites or scrolling through social media. How can we use these sources to boost sales and market online content to suit both new and existing customers? What are […]

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Jul 15 2019

The most important consideration in your CRM system

In a Walker Study, it was reported by 2020 that customer experience will be more paramount than price or product as a differentiator. An American Express study showed a better experience may lead to customers’ willingness to pay more. From a humble data management system, CRM systems have evolved over the years. Today, it is […]

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Jul 04 2019

Why landing pages are a vital element of effective website design

Imagine you are hurrying into a department store, one that you’ve never visited before, to buy a last minute gift for a birthday or wedding. The layout might be confusing, a lack of visible staff doesn’t help, the in-store signage isn’t of much use – and you’re more frustrated with each passing moment. Not a […]

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Jun 26 2019

How to use social media during a rebrand

A rebrand can offer a number of fantastic benefits. As well as updating the overall look of your company’s visual identity, it can generate a buzz around your organisation and attract new customers. However, making sure that you time your rebrand effectively can be a tricky task. Here’s how social media can help you out: […]

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Jun 19 2019

What will the social media landscape look like in 2020?

Like it or not, a new decade will soon be upon us. Although 2020 is still a few months away, digital marketers should be gearing up to take on the latest social media trends in order to keep up with a hyper-competitive landscape. Fortunately, we’ve put together a helpful list of developments that are taking […]

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Jun 13 2019

The importance of effective branding

If you watch old western movies, they often involve cattle. These beasts are gathered for branding so that, when mixing with other owners’ herds in a cattle drive, the ownership of each can be clearly identified. The beauty of ‘branded customers’ Okay, just to make it clear, we will quickly point out that we are […]

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