Have you ever tried to find your way through a maze? It can start as a bit of fun, but might then become frustrating and time-consuming. When it comes to effective website design, you don't want your website to be a maze.
Website design is about enabling visitors to make progress
You might be paying your first visit to a shopping mall. Or you are trying to find your way around a town you've never visited before. Clear signposting is a crucial part of the process of getting to where you want to be. Knowing where you want people visiting your website to end up makes it easier to construct a path through your content to that conclusion.
As a business owner or manager, it can be easy to be deflected from this path as you consider what you want people to know about your products or services. The website then becomes a vehicle for delivering such information. Yet it can easily become one that is stationary rather than on the move. Visitors can become bogged down in detail. This can lead to frustration and make potential customers leave to search elsewhere.
Understand the journey you want visitors to take
Let's start with the end-point. This might be the placing of an order. It could be to enquire about a service. It might be to sign-up for a newsletter or subscription. Understanding your desired outcome makes it so much easier to plot the journey of your customers.
This can involve creating only the content they need to find (rather than everything a business would like to say). It's also about providing clear links to keep them on the move.
Creating helpful starting points
There's a great alternative to having all visitors arrive at your homepage. You can use specific landing pages for certain products or services. This means that, on arrival, visitors are instantly taken to exactly what interests them. A shortcut for swifter progress if you like.
A companion on your journey
Our Mark 2 Digital Creative Team can work with you to create a stunning web presence. One that takes potential customers swiftly and simply to where you want them to be. This is just one of the many ways we help businesses and organisations to thrive. To talk about your specific needs, please contact us now...