You may already be using Google AdWords as part of your digital marketing strategy, but quite often companies overlook the benefit of AdWords as an advertising platform. Investing more money in Google AdWords may not seem particularly tempting at first, but the results are pretty much instant and transparent, making it much faster than SEO.

Google AdWords works quicker than SEO

It's worth pointing out that AdWords shouldn't replace SEO. In fact, you should use them simultaneously to generate more leads and traffic. A well-optimised AdWords campaign, however, will work much faster in helping you achieve a higher Google search ranking. The reason it works quicker is that it allows you to focus your efforts on multiple keywords at the same time. Whilst this means you shouldn't be ignoring your organic sources which have more benefits in the long term, if you're launching a new product or service and want to drive traffic to your site quickly, AdWords could be the way to go. Also bear in mind that the platform is completely transparent, so it lets you know what's happening with your adverts instantly.

Better brand awareness

Google AdWords can help grow your business in ways you may not have considered such as brand awareness. In a study run by Ipsos across multiple sectors, it was discovered that AdWords search ads increased awareness amongst searchers by an average of 6.6%. That makes it an incredibly efficient way to inform people of your brand and your offerings.

Measuring the outcome

Traditional advertising methods can be difficult to measure, and they are more costly than Google AdWords. By using AdWords, however, you can stay informed on exactly what happened with your campaign. You can instantly know how many leads were generated, how much traffic came your way, which keywords are working and how much it is costing your business per lead. Most importantly, you can develop a better understanding of who clicked on your ad. Helping you to build a demographic of your core customers which will inform your future marketing efforts. For help with making your Google AdWords campaigns as successful as possible, talk to our experienced and knowledgeable team today.