How does pay-per-click (PPC) work?

If you are looking to boost traffic to your website, you may have been thinking about utilizing pay-per-click (PPC) advertising. However, if you have no experience with it, it can be quite tricky to get your head around. If you are thinking about investing in a pay-per-click campaign, here are all of the basics you need to know.

What is PPC?

PPC is a model of internet marketing that search engines use. If you have a pay-per-click advert, you will pay a fee every time someone clicks on the advert. Google is the first platform that most companies use to utilize a pay-per-click campaign.

How to set up a PPC campaign

Firstly, you need to set up an account with whichever advertising platform you choose. Next, you can create your ad. Your advert should be relevant, snappy and contain the relevant keywords to ensure that your adverts pop up when someone searches for a product or service related to your business. Once you have decided on your advert, you can then set how much you are willing to pay for each click. Once you have done this, your ad will go into an auction with other companies who are bidding for the same keywords. The highest bidder will be put at the top of the page, and the other adverts will be put in order. Once your ad is placed, you will pay every time your ad is clicked.

Why use PPC?

Pay-per-click is a great way to advertise your goods and services to your target audience in a cost-effective way. It can help you easily reach your audience with targeted adverts that deliver.

Set up a PPC campaign today

If you are wanting to increase your site’s traffic and grow your business, a pay-per-click campaign is one of the best ways to do this. However, if you have never done it before, it can be quite confusing to set it up by yourself. If you are struggling to understand how PPC works, our team at Mark 2 Creative can help you create a dedicated PPC campaign that delivers results.