How Search Engine Marketing (SEM) can turbocharge your business in 2021 and beyond
SEM, or Search Engine Marketing, is an effective way for small businesses to get in front of a large volume of prospective customers and turn them into paying customers. In today’s competitive market, SEM can help your business stand out against other providers that offer similar products or services.
Why SEM is so effective in 2021… and why you don’t want to miss out!
The effectiveness of Search Engine Marketing comes from the way tailored search ads can reach “ready-to-buy” customers who are actively searching for products or services your business provides. Unlike some other types of marketing that can appear intrusive or be ignored, the beauty of SEM ads is the customer is actually looking for what your business offers, making it a powerful conversion tool. Better yet, you only pay when someone clicks on your ads, and if you have an optimised landing page, you will likely see a high return on investment.
Setting up SEM is easy, but how do you know if you’re doing it right?
As explained above, SEM is a powerful tool, which is why many brands have integrated it into their marketing strategy. While the actual steps for setting up an SEM are not difficult, many rush into it with little knowledge about how to set one up for success.
There are many components you need to consider, like setting up the target audience, when your ads should show, what your ads should say, what keywords to target, what Google ad extension features to use, and most importantly, whether your landing page that the person clicks through from will actually convert.
Work with a specialist
If your business is new to SEM or you have tried it and not seen positive results, you will benefit greatly from consulting with a specialist. Digital marketing agencies that have trained SEM specialists know the ins and outs of ads and know how to get the most out of your always-on PPC or short campaign.
At Mark 2 Creative, we specialise in creating successful integrated marketing campaigns. Our full-service marketing teams mean that we have SEM, website and creative specialists on hand to build a digital marketing strategy that will help you reach your business goals.