Establish Trust with Sales
Ensure that each lead you send to sales is well qualified and will be accepted. The Mk2 Platform’s exclusive Segment-Driven Lead Score Overlays give you the flexibility to score based on what makes sense for your organization.
- ✓ Unmatched control over lead qualification thresholds
- ✓ Manually update a contact’s lead score
- ✓ Complete and easy to follow lead score history for every prospect
- ✓ Receive alerts when a lead hits a scoring threshold, changes funnel stages, or is nearing a milestone
- ✓ All lead score data, reporting, alerts, and dashboards are available from within your CRM