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Privacy Policy

Last updated: 12 July 2026

1. Who We Are

This website is operated by Mark 2 Creative Pty Ltd (ABN to be confirmed), trading as Mk2 Creative. Our principal place of business is in New South Wales, Australia.

Contact: mark@mk2.com.au | 1300 795 990 | mk2.com.au

For the purposes of applicable data protection law, Mk2 Creative is the data controller of the personal information collected through this website.

2. Information We Collect

Information you provide directly

  • Contact forms: name, email address, phone number, business name, message content, and service interests.
  • Email correspondence: any information you include when you email us.

Information collected automatically

  • Technical data: IP address, browser type and version, operating system, referring URL, pages visited, time and date of visit.
  • Cookies: see our Cookie Policy section below.
  • Analytics: aggregated usage data collected via Google Analytics (GA4).

3. How We Use Your Information

We use the information we collect to:

  • Respond to your enquiries and provide the services you request.
  • Send you information about our services where you have given consent or where we have a legitimate interest.
  • Improve our website, content, and services.
  • Comply with legal obligations.
  • Detect and prevent spam or fraudulent form submissions.

4. Legal Basis for Processing (GDPR/UK GDPR)

If you are located in the European Economic Area (EEA), the United Kingdom, or Switzerland, we process your personal data on the following legal bases:

  • Consent: where you have given clear consent (e.g. submitting a contact form, accepting cookies).
  • Legitimate interest: where processing is necessary for our legitimate business interests (e.g. improving our website, responding to enquiries), provided those interests are not overridden by your rights.
  • Legal obligation: where we need to comply with a legal requirement.
  • Contract: where processing is necessary to perform a contract with you or take steps at your request before entering a contract.

5. Cookies & Tracking

Our website uses cookies and similar technologies. When you first visit our site, we ask for your consent before setting any non-essential cookies.

Essential cookies

Required for the website to function (e.g. session management). These do not require consent.

Analytics cookies

We use Google Analytics (GA4) to understand how visitors use our website. GA4 uses first-party cookies and does not store IP addresses. Data is processed by Google in accordance with their privacy policy. These cookies are only set with your consent.

Managing cookies

You can change your cookie preferences at any time using the cookie settings link in our website footer, or by adjusting your browser settings. Disabling cookies may affect website functionality.

6. Third-Party Services

We use the following third-party services that may process your data:

  • Google Analytics (GA4): website usage analytics. Google Privacy Policy.
  • SMTP2GO: transactional email delivery for form notifications.
  • ActiveCampaign: email marketing (only if you opt in to our mailing list).

We do not sell your personal information to any third party.

7. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected:

  • Contact form submissions: retained for up to 2 years, then deleted unless there is an ongoing business relationship.
  • Analytics data: retained in Google Analytics for 14 months.
  • Email marketing: retained until you unsubscribe.

8. Your Rights

All users

You have the right to contact us to request access to, correction of, or deletion of any personal information we hold about you.

Australian residents

Under the Australian Privacy Act 1988 and the Australian Privacy Principles (APPs), you have the right to access and correct your personal information. If you believe we have breached the APPs, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC).

New Zealand residents

Under the New Zealand Privacy Act 2020, you have the right to access and request correction of your personal information. Complaints may be directed to the Office of the Privacy Commissioner of New Zealand.

EEA, UK & Swiss residents (GDPR / UK GDPR)

You have the right to:

  • Access the personal data we hold about you.
  • Rectify inaccurate data.
  • Request erasure of your data ("right to be forgotten").
  • Restrict or object to processing.
  • Data portability (receive your data in a structured, machine-readable format).
  • Withdraw consent at any time.
  • Lodge a complaint with your local supervisory authority.

US residents

Depending on your state of residence, you may have additional rights under state privacy laws including the California Consumer Privacy Act (CCPA/CPRA), Virginia Consumer Data Protection Act, Colorado Privacy Act, and similar legislation. These may include the right to know what data we collect, the right to delete, and the right to opt out of data sales. We do not sell personal information.

9. International Data Transfers

Your data may be transferred to and processed in countries other than your own, including Australia and the United States (via third-party service providers such as Google). Where we transfer data internationally, we ensure appropriate safeguards are in place in accordance with applicable data protection law.

10. Children's Privacy

Our website and services are not directed at children under the age of 16. We do not knowingly collect personal information from children. If you believe we have collected data from a child, please contact us and we will delete it promptly.

11. Security

We take reasonable technical and organisational measures to protect your personal information against unauthorised access, loss, or misuse. Our website uses HTTPS encryption, and access to personal data is restricted to authorised personnel only.

12. Changes to This Policy

We may update this privacy policy from time to time. The "last updated" date at the top of this page will be revised accordingly. We encourage you to review this page periodically.

13. Contact Us

If you have questions about this privacy policy, wish to exercise your rights, or want to make a complaint, please contact us: