Should I still bother with SEO?
SEO is a bit of a vexed question. People often use one of the many search engines to search for brands and their products. Very rarely do people type in the URL of a brand’s website. However, if your company is not ranking high enough on search results, people will not be able to find you. Branding agencies are well aware that most people do not go to the second page of search results. This is why top branding agencies will aim to get your website on the first page and in fact the top of the page of search results. This is where SEO or search engine optimisation is of utmost importance.
SEO Goes Global
Unlike other forms of marketing, online marketing allows even the smallest brand to reach out to an international audience. This is best done through SEO. If a brand can use correct SEO techniques on their website and content, they can rank well in the search results of global search engines and potentially get international visibility. Some companies that are located in one country but want to attract customers from another country can do so by using local SEO techniques to rank well for search results pertaining to the target country. SEO is a relatively inexpensive when compared to other forms of marketing and has the potential of giving the widest audience range.
Gain Visibility in Your Domain
Don’t you want your business to show up when people type in queries that your products can solve? The obvious answer is yes and this is what your brand management team and agency should want to do for your company. By targeting specific industry and domain related keywords and by using them well in your content and website, you can make sure that search users are directed to your website when they make searches related to your industry. With search engine optimisation you can make sure that you are favoured over your competitors and other brands when people conduct searches for certain products. In the long run, by ranking well for searches related to the industry or domain that your company is in, you can ensure that your brand becomes synonymous with that industry. This is the era where people are primarily using the internet to look for products and solutions to their problems and needs. This is why ranking well in search results is very important for all businesses.
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