What is PPC and why should you use it?

PPC (pay-per-click) is an online marketing model that could be invaluable to your business if you know how to use it. However, it can be time-consuming to use this form of marketing correctly, so it’s important to make sure you know what you’re doing so you can do it right.

What is PPC?

Pay-per-click is a model of internet marketing where the advertiser pays every time their ad is clicked. The most commonly recognised version of this is on Google, where you will see sponsored search results appear first when you search for something. The sponsored search results are relevant to the search query, which means searchers are likely to click on them, and every time someone does click, the advertiser pays a small amount. This is an easy way to get more traffic to your website, but what happens after that is up to you. In the best-case scenario, the fee that you’re paying is trivial, because the increased traffic on your website should result in a significant increase in profits.

Why should you use PPC?

PPC is right for almost every type of business. If you have a polished website that clearly explains your offer, and has been proven to drive sales on its own, then you will only benefit from the increased traffic. You’ll also need to dedicate some time to do a lot of keyword research to make your PPC campaign the most successful it can be. Keywords are continuously evolving, so make sure that you keep your keywords relevant and that you regularly revisit your keywords to make sure that you aren’t missing out on more valuable, cost-effective and long-tail options. You’ll also need to manage your campaigns to make sure they continue to be effective.

If you want to put together the most effective PPC strategy to drive traffic to your website with effective keyword use, get in touch with us at Mark 2 Creative. We are experts at creating effective online marketing strategies using the most effective keywords and closely monitoring your campaign.