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About Mark Buckingham

Successful business owner, business development and marketing executive with a deep understanding of technical and commercial operations. Trusted technology adviser to leaders of small, medium and large businesses. I can help you too - get in touch!
Trusted technology adviser to leaders of small, medium and large businesses.

Should websites be inward-looking or outward-facing?

Planning websites Planning websites and how audiences will react to them can probably be described as party planning. Parties can be a great place to meet people. However, sometimes you talk to a stranger... or, to be more accurate, you listen as they converse at great length about themselves. You are soon engaged in a [...]

By |August 16th, 2018|Blog, News|0 Comments

Conversions

A bounce is a single-page session on your site. In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the Analytics server during that session.

By |May 25th, 2018|FAQ|0 Comments

Bounce Rate

A bounce is a single-page session on your site. In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the Analytics server during that session.

By |May 25th, 2018|FAQ|0 Comments

Are you simplifying your customers’ online journey?

Would you like to go on a mystery trip? You board a bus, or even a plane, yet have no idea of the destination until you arrive. Some people might consider this a fun way to spend a few hours; but just as many might either be turned off by the idea or not approve [...]

By |April 13th, 2018|Blog, Design, News|0 Comments

What is Vero and should you bother using it?

With so many social platforms already available to businesses, many have been asking the same questions over the last couple of weeks: What is Vero? Why are so many people taking up the platform? What's in it for my business? And should I even bother? Managing multiple platforms can be time consuming, so it is [...]

By |March 30th, 2018|Blog, News|0 Comments

How does content marketing work?

Content marketing uses editorial, video, graphics and imagery to inform and engage the potential customer. Instead of pushing adverts at these people it seeks to engage them by being useful and helpful to them. Whether you are a small business or large corporation you can benefit from content or inbound marketing. Here we explore how [...]

By |March 16th, 2018|Blog, News|0 Comments

What does a decline in Facebook referrals mean for your business?

In an era of 'fake news' the internet has become a difficult place to navigate. How can we tell misinformation from truth, especially on social media platforms such as Facebook? Recently, Mark Zuckerberg, CEO of the mammoth corporation, announced significant changes to the Facebook newsfeed. In a move away from news and commercial posts, Zuckerberg [...]

By |March 9th, 2018|Blog, News|0 Comments

Your brand’s voice: Successful social media marketing

Successful companies use social media to get news out about their position in the industry, to advertise new products, to provide links to their landing page and website and to offer their services. It's now so popular that almost all companies looking to retain and gain new customers use it. But social media can also [...]

By |March 2nd, 2018|Blog, News|0 Comments

5 Instagram tips for business

Getting attention on social media is a competitive business, but it's far from impossible. Boost your likes and increase your followers with these expert Instagram tips. 1. Post when your target audience is online For most target audiences, this means during peak hour, when people are on their way to and from work. Another good [...]

By |February 27th, 2018|Uncategorized|0 Comments

3 tips for improving your lead generation

In today's world, the web is increasingly more vital and useful for bringing in new business to almost any venture, and one of the biggest ways this is done is by using the web to prospect for leads. Leads then become potential sales, and those sales can become valuable clients over time. In the end, [...]

By |February 23rd, 2018|Blog, News, Projects|0 Comments