What is Google AdWords and should you invest it?

The thought of running ads on Google can be both enticing and confusing for business owners. If you do it right and it works, it could boost your business. If you do it wrong, you could lose thousands of dollars. In this article we explain what Google AdWords is and how it could benefit you.

What is Google AdWords?

Google AdWords is a pay per click (PPC) marketing platform. It’s different from other advertising platforms such as Facebook in that the ads reach the target audience in two ways: through the Google Display Network and the Google Search Network. These two approaches are different, but they both utilise the PPC system, where advertising companies compete to have their bids displayed.

The Google Search Network shows ads to users who are searching for the keywords at that moment, thus making it a fantastic opportunity to capture users who are actively browsing.

Google Display Network, on the other hand, displays ads on websites your target audience is likely to be visiting.

Why should you try Google AdWords?

There are multiple platforms through which you can advertise your business. For instance, Facebook, Instagram, Twitter, Pinterest, Bing and Yahoo all utilise PPC for their ads. While these are still great avenues to reach specific demographics, Google AdWords remains the best way to target your prospective clients because it is at the top of the search funnel for the majority of users.

AdWords also works exceptionally well to reach customers who are looking for quality content, as well as reputable products and brands like yours. This gives you the perfect chance to snatch up sales before your competitors do.

Is AdWords a worthy investment?

The great thing about Google AdWords is that it is scalable to your needs and budget. The average cost-per-click (CPC) is around $3 on the Google Search Network and $1 on the Google Display Network. However, the platform offers an outstanding return on investment (ROI) of $8 for every $1 spent, making it a rewarding investment.

Of course, the cost of AdWords depends on factors such as:

– The keywords you choose to use (tip: choosing long-tail keywords can be more cost-effective while also enabling you to hone in on your specific audience)

– Existing competition in your industry

– The price you bid

As a reputable digital marketing company, we help small and large businesses in Sydney on a daily basis to set up profitable AdWords campaigns that deliver targeted results. Like most marketers, we still believe Google AdWords is one of the best investments you can make for your online presence, helping your business reach the customers who need you. To find out more, speak to us today at Mark 2 Creative.

Photo: google by feliperivera licensed under Creative commons 4