Analysis begins with understanding the marketplace you are in. What sort of customers are you looking for? How are your current customers classified? Where do they hang out and what are they interested in? These questions and many more need to be answered before you can sort through the available data. More importantly, you may not be collecting vital data you need.
Once the research is complete, you need to start collecting all the relevant data at your disposal. With digital marketing, there is not a lot of data that you can’t collect. When the data is gathered, sifting through it and finding meaningful results is key to growth and outperforming your competition.
Having the measured data is simply not enough. You need a partner to help you understand the numbers and provide insights into what happened and how it could be done better.