Digital Marketing & Google Ads · MK2 Creative
Common questions about Google Ads management, SEO, email marketing, and digital marketing strategy. MK2 Creative manages digital marketing campaigns for businesses across Australia, the UK, and globally.
How much should I spend on Google Ads?
The right budget depends on your industry, the competitiveness of your target keywords, and your cost-per-lead targets. We always recommend the minimum effective spend to achieve your objectives. Before committing, we model expected results at different spend levels so you can make an informed decision. Most clients start at $1,500–$5,000 AUD per month in ad spend.
How long before I see results from Google Ads?
Search campaigns can generate enquiries from the first day they go live. However, the first 4–8 weeks are a learning period where we gather data, refine bids, and optimise based on what's performing. Most campaigns reach their optimal cost-per-lead within 60–90 days. We set realistic expectations upfront and report transparently throughout.
Do I own the Google Ads account or does MK2 Creative?
You own the Google Ads account at all times. We manage it through our Google Ads Manager (MCC) account, which gives us access to run campaigns while ensuring the account and all its historical data remains yours. If you ever leave, you take the account with you — intact.
What reporting do I receive each month?
Monthly reports covering clicks, impressions, conversions, cost per conversion, ROAS, and comparison against the prior period and agreed targets. We present results in plain language connected to business outcomes — not just ad platform metrics. We also set up a live dashboard so you can check performance at any time.
Can you take over management of an existing Google Ads account?
Yes. We start with a full account audit — reviewing campaign structure, keywords, bids, ad copy, quality scores, and conversion tracking. We present our findings and recommendations before making any changes. Existing campaign history and Quality Scores are preserved throughout the transition.
How do you set up conversion tracking?
We set up conversion tracking before any campaign goes live — not after. This is done through Google Tag Manager, tracking form submissions, phone calls, chat interactions, and any other conversion actions relevant to your business. Without accurate conversion data, campaign optimisation is guesswork.
What is the difference between SEO and Google Ads?
Google Ads delivers immediate paid visibility at the top of search results — you pay per click. SEO builds organic authority over time so your site ranks without paying per click. Both are complementary and MK2 Creative manages both — including AI visibility optimisation — for maximum combined effect.
Do you manage Google Ads for any industry?
We work across professional services, trades, healthcare, retail, technology, and hospitality. We don't take on industries we don't understand, and we'll tell you honestly if a campaign is unlikely to deliver a meaningful return on investment.
What types of Google Ads campaigns do you build?
We build and manage Search, Display, Shopping, Performance Max, YouTube, and Local campaigns — selecting and combining types based on your objectives, budget, and where your customers are in the buying journey.
How do you approach keyword research?
Keyword research is the foundation of every Search campaign we build. We identify the terms your customers actually use when looking for your services, assess competition and cost-per-click at each level, and build a match type strategy that balances reach and precision. We also build negative keyword lists from day one to prevent budget waste.
Do you manage email marketing as well?
Yes. We manage email campaigns, automations, and nurture sequences via ActiveCampaign, Mailchimp, and Klaviyo. Email remains the highest-ROI digital channel when executed correctly — particularly for businesses with an existing contact database.
How does digital marketing connect to AI visibility?
AI tools like Perplexity and ChatGPT increasingly influence purchase decisions before users ever reach a search engine. Our AIQO programme ensures your business is cited in AI-generated responses for the queries your customers are asking — complementing your Google Ads and SEO investment with a third channel of visibility that most competitors haven't addressed yet.