Social Media & Meta Ads · MK2 Creative
Common questions about Meta advertising, organic social media management, and social media strategy. MK2 Creative manages social media and Meta Ads campaigns for businesses across Australia, the UK, and internationally.
What is the difference between boosting a post and running a Meta Ads campaign?
Boosting a post is a simplified, restricted form of advertising with limited targeting options and no access to the full Meta campaign structure. A properly built Meta Ads campaign uses Ads Manager and gives you access to all campaign objectives, custom and lookalike audiences, retargeting, creative A/B testing, placement control, and detailed performance reporting. The results are significantly better and the spend is far more efficient.
How much should I spend on Meta advertising?
We typically recommend a minimum of $1,500 AUD per month in ad spend to generate enough data for meaningful optimisation. Lower budgets are possible but limit the platform's ability to exit the learning phase quickly. The right budget depends on your objective, audience size, and cost-per-result targets.
How long before I see results from Meta Ads?
Meta's algorithm needs 50 conversion events per ad set to exit the learning phase — which can take 1–3 weeks depending on budget and conversion rate. The first month should be treated as a test-and-learn phase. Most campaigns reach consistent performance in weeks 4–8 and continue to improve with ongoing optimisation.
Do you manage both Facebook and Instagram?
Yes. Meta Ads Manager runs campaigns across Facebook and Instagram simultaneously. We manage placement strategy — choosing where to run based on where your audience is most active and where your creative performs best. We also test platform-specific formats including Reels, Stories, and Feed placements.
Do you create the ad creative or do I need to supply it?
We can do either. MK2 Creative provides full ad creative development — copywriting, static graphic design, and video editing — as part of our service. Alternatively, if you have existing creative assets, we'll work with those and advise on what needs to be updated or repurposed.
How do you build audiences for Meta advertising?
We build audiences using custom data (website visitors, customer lists, video viewers), lookalike audiences based on your best customers, and interest and behavioural targeting for cold prospecting. We also build retargeting audiences from 50%+ video viewers, Instagram engagers, and website visitors who didn't convert.
How do you measure success on Meta Ads?
For paid campaigns we measure cost per result (lead, purchase, or enquiry), ROAS, click-through rate, and frequency. We configure UTM parameters on every campaign so traffic is accurately attributed in Google Analytics 4 — not just in Meta's own reporting.
Do you manage organic social media as well as paid?
Yes. We manage organic social media strategy, content creation, scheduling, and community management for clients who need a complete social media presence — not just paid campaigns. We offer organic-only, paid-only, and integrated programmes depending on your needs and budget.
What platforms do you manage beyond Facebook and Instagram?
Our primary focus is Meta (Facebook and Instagram) for paid advertising, and LinkedIn for B2B organic content. We can also advise on TikTok and YouTube depending on your audience. We recommend platforms based on where your specific customers actually spend time.
How do you structure a Meta Ads campaign?
We build campaigns with clear objective alignment at the campaign level, tightly defined audience segments at the ad set level, and multiple creative variants at the ad level. We typically split by gender, placement, and creative type in the testing phase to let the algorithm identify what performs.
Can you manage social media for businesses outside Australia?
Yes. MK2 Creative manages Meta advertising and organic social for clients in Australia, the UK, and internationally. Campaign management is fully remote and we work across time zones. We currently have active Meta campaigns running in Australia and the UK simultaneously.
How does social media activity connect to AI visibility?
Social media signals — particularly consistent brand messaging and strong engagement — contribute to the authority signals that AI tools use when deciding which businesses to cite. Meta advertising can also drive traffic to the structured FAQ content and schema-marked pages that AI systems draw from, compounding the effect of your AIQO investment.