A logo is one of the oldest types of branding around. It is a symbol of what your organisation represents – and needs to be memorable and uniquely recognisable.
A fully developed brand takes on its own persona – and needs to match the products or services you provide. Whether you want to be thought of as a conservative organisation or free-thinking and radical, your identity needs to be carefully managed.
Your brand, logo and identity will need to be represented with a common theme used in all your marketing. Graphics, photos and creative copy all need to stick to a set of principles – ensuring a consistent message is received by your target markets.