What is a logo? When we think about business branding, marketing and advertising campaigns, we focus on creating visually stunning presentations, advertisements with catchy slogans, and generally all enticing sales promotions designed to drive readers to engage with our company.
Imagine friends have moved to a new home and invite you to visit them. Instead of giving you a complete address they simply tell you which street they're now living on. Would they expect you to knock on every door until you find them?
Of course it wouldn't be like that.
