Did you know January is named after Janus, a Roman god with two faces? In Greek mythology, Janus’ faces were pointing in different directions, one backward and one forward. Romans believed that on the last day of the year, Janus looked in both directions, and this was symbolic. It’s key for businesses to do the same. So why not kick-start your campaigns with a fresh approach to the new year using these simple yet effective marketing strategies?
1. Ask your audience
Ask for feedback from your audience. How can they help make your product or service better? Offer customers a voucher or service when they fill out a survey. Include questions such as 'what aspects would you change?' and 'how can we improve?'
2. Embrace positive promotions
With a world pushing for change, get onboard with a healthy campaign around positive promotion. Whether it’s body image, being more inclusive and diverse, setting goals, or choosing a local charity to support by running events throughout the year. This will help to solidify your brand identity as one that cares about the local and global community.
3. Get personal over email
Is it just us or do all emails feel like spam these days? Make your audience feel valued and get personal this time. Sweeten email marketing by including the customer's name in the subject line or greeting. Thank loyal customers for their support during 2022 with a discount code.
4. Get social
Celebrate the NY with killer social media posts. Highlight your business achievements from 2022 and what’s to come for 2023. Wish everyone the best for the new year and emphasis that you’re super excited to have them with you for another year.
5. Share your business's new year's resolutions
People hear their friend's and family’s new year’s resolutions, so why not from your business too? It humanises your business and is a great way to promote teasers for upcoming events or product launches.
6. Celebrate with a giveaway
Who doesn’t want to start the year off with a competition for the chance to win something nice? It’s a classic campaign move and works every time – and it’s the perfect way to celebrate!
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