Would you like to go on a mystery trip? You board a bus, or even a plane, yet have no idea of the destination until you arrive. Some people might consider this a fun way to spend a few hours; but just as many might either be turned off by the idea or not approve […]

A brand refresh is a freshen up, a few tweaks or a total makeover of both your brand and the business behind your brand to ensure that they remain relevant to your target audience, and create the most positive and profitable perception moving forward. It can preserve your brand’s integrity, inject some fresh energy into […]

Everywhere we look, we see brands. Some good, some bad, some weak and some powerful. While strategic branding was once more the domain of big business, now businesses of all shapes and sizes are benefiting from focusing on their brand. With the marketplace becoming more and more competitive, businesses that want to stand out need […]

Inbound Mobile Marketing, great title eh?  I have been analysing the results of my recent blog posts and anything with the word “inbound” or “mobile” in the title rates it little bum off! Inbound and Mobile Rate This would indicate that people want to learn more about this 🙂 Seemingly like all things digital, the […]

Relationship Matters The relationship between a client or customer and a supplier is a very delicate one, despite being one of the most important bonds being formed in businesses. This is the same for small and big brand names, in any industry or domain. The recent economic crisis may have been a dent for most […]