When your digital marketing specialist or analyst opens up Google Analytics, a common bit of data that they may point out could be your website’s bounce rate. Your bounce rate is the percentage of people who leave your site after visiting only one page. Now, this is not an important bit of information for all […]

SEO might seem like a relatively simple concept to get your head around, because adding certain words to your website or blog will make it appear higher on Google search rankings, right? But it’s actually a bit more complicated than that, meaning you can make a significant number of mistakes if you don’t know what […]

You want your business to stand out from your competition, so here are six reasons why strong branding is crucial to the success of your business. 1. Branding improves customer recognition Logos are usually the first component of a brand that people instantly recognise. By having a logo that is professionally designed, is simple enough […]

Pay per click (or PPC) advertising is a marketing strategy whereby brands are charged for adverts according to how many click-throughs to their website they achieve. It is often considered a quicker and sometimes more lucrative option for businesses that lack the resources to focus on attaining high amounts of organic website traffic. So what […]

Now that social media is such a strong platform for communication and reaching an audience, websites for businesses are starting to take a back seat. While you should definitely embrace these popular platforms, you don’t need to completely disown or do away with your website. Instead, consider using the following techniques to incorporate social media […]

If you’re new to the digital world, you might assume that simply paying for web hosting is enough when it comes to keeping your site secure. Although this is a good starting point, it’s often not sufficient. Here’s why you need to consider bumping up your security in any way you can: Cybercrime is a […]

The famous saying ‘don’t judge a book by its cover’ is far from the truth when it comes to your business website. Website design can make a huge difference in how users view your business and can impact their decision to convert, whether it’s making a sale or signing up to your newsletter. That’s why […]

Google Ads is an online platform for advertising that was developed by Google. Adwords aim to enhance your business’s visibility in online search engines. Using Adwords will result in more exposure for your company or business, which can lead to higher sales and ultimately a more profitable business. There are a multitude of benefits of […]

CRM software helps you make the most of your interactions leads & customers. It helps everyone stay on the same page and make the most of their time.

CRM trends to stay on top of in 2018 The world of CRM is constantly changing as the digital world evolves: the growth of cloud technology, the fast-paced development of artificial intelligence, and worldwide crackdowns on data handling and storage mean that there have been significant changes made to many CRM systems this year. The […]