Planning websites Planning websites and how audiences will react to them can probably be described as party planning. Parties can be a great place to meet people. However, sometimes you talk to a stranger… or, to be more accurate, you listen as they converse at great length about themselves. You are soon engaged in a […]

Would you like to go on a mystery trip? You board a bus, or even a plane, yet have no idea of the destination until you arrive. Some people might consider this a fun way to spend a few hours; but just as many might either be turned off by the idea or not approve […]

With so many social platforms already available to businesses, many have been asking the same questions over the last couple of weeks: What is Vero? Why are so many people taking up the platform? What’s in it for my business? And should I even bother? Managing multiple platforms can be time consuming, so it is […]

Content marketing uses editorial, video, graphics and imagery to inform and engage the potential customer. Instead of pushing adverts at these people it seeks to engage them by being useful and helpful to them. Whether you are a small business or large corporation you can benefit from content or inbound marketing. Here we explore how […]

In an era of ‘fake news’ the internet has become a difficult place to navigate. How can we tell misinformation from truth, especially on social media platforms such as Facebook? Recently, Mark Zuckerberg, CEO of the mammoth corporation, announced significant changes to the Facebook newsfeed. In a move away from news and commercial posts, Zuckerberg […]

Successful companies use social media to get news out about their position in the industry, to advertise new products, to provide links to their landing page and website and to offer their services. It’s now so popular that almost all companies looking to retain and gain new customers use it. But social media can also […]

In today’s world, the web is increasingly more vital and useful for bringing in new business to almost any venture, and one of the biggest ways this is done is by using the web to prospect for leads. Leads then become potential sales, and those sales can become valuable clients over time. In the end, […]

Marketing measurement can be difficult because there are always a range of factors that can make your marketing report uncertain. With proper tracking and focus on the right metrics, however, you can paint a very good picture about the effectiveness of your campaign so that you can learn lessons from it and improve from campaign […]

This is both a physical and an emotional question. The physical aspect is explained by comparing your website design to an artist completing a painting. While most of the work will be close-up, the best artists also know to step back from time-to-time, to assess how their work will be viewed at a distance. Emotionally, […]

Is future focus enough? “Some companies cope with what happened, some react to what’s happening and some others wonder what in the world just happened.” It’s an old marketing aphorism describing traditional business methods but these days none of those comments should apply to your business. Like everyone else, your business plans for what’s going […]