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Feb 13

Five ways Google AdWords can benefit your business

Google Ads is an online platform for advertising that was developed by Google. Adwords aim to enhance your business’s visibility in online search engines. Using Adwords will result in more exposure for your company or business, which can lead to higher sales and ultimately a more profitable business. There are a multitude of benefits of […]

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Sep 06

Understanding the basics of good CRM

More than just a buzzword, good CRM can make or break your business. Now that might sound a bit scary at first, especially if you don’t know what a CRM or customer relationship manager is. Essentially though, CRM software helps you make the most of your interactions with current and potential customers. From tracking previous […]

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relationship
Aug 30

CRM trends to stay on top of in 2018

CRM trends to stay on top of in 2018 The world of CRM is constantly changing as the digital world evolves: the growth of cloud technology, the fast-paced development of artificial intelligence, and worldwide crackdowns on data handling and storage mean that there have been significant changes made to many CRM systems this year. The […]

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Aug 23

Why the key word in ‘social media’ is ‘social’

It’s never a compliment when a person is described as being anti-social. Some synonyms for the term include: objectionable, unsocial, distasteful, unfriendly, unforthcoming, withdrawn. These words are often used to describe social media postings by politicians, showbiz and other personalities. You might think that these folk would know better… Let’s take this into the business […]

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Aug 16

Should websites be inward-looking or outward-facing?

Planning websites Planning websites and how audiences will react to them can probably be described as party planning. Parties can be a great place to meet people. However, sometimes you talk to a stranger… or, to be more accurate, you listen as they converse at great length about themselves. You are soon engaged in a […]

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websites
Apr 13

Are you simplifying your customers’ online journey?

Would you like to go on a mystery trip? You board a bus, or even a plane, yet have no idea of the destination until you arrive. Some people might consider this a fun way to spend a few hours; but just as many might either be turned off by the idea or not approve […]

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online journey
Mar 30

What is Vero and should you bother using it?

With so many social platforms already available to businesses, many have been asking the same questions over the last couple of weeks: What is Vero? Why are so many people taking up the platform? What’s in it for my business? And should I even bother? Managing multiple platforms can be time consuming, so it is […]

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vero social platform
Mar 16

How does content marketing work?

Content marketing uses editorial, video, graphics and imagery to inform and engage the potential customer. Instead of pushing adverts at these people it seeks to engage them by being useful and helpful to them. Whether you are a small business or large corporation you can benefit from content or inbound marketing. Here we explore how […]

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content marketing
Mar 14

How Google AdWords grows your business

You may already be using Google AdWords as part of your digital marketing strategy, but quite often companies overlook the benefit of AdWords as an advertising platform. Investing more money in Google AdWords may not seem particularly tempting at first, but the results are pretty much instant and transparent, making it much faster than SEO. […]

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google-adwords
Mar 09

What does a decline in Facebook referrals mean for your business?

In an era of ‘fake news’ the internet has become a difficult place to navigate. How can we tell misinformation from truth, especially on social media platforms such as Facebook? Recently, Mark Zuckerberg, CEO of the mammoth corporation, announced significant changes to the Facebook newsfeed. In a move away from news and commercial posts, Zuckerberg […]

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social referrals