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Tips for Creating the Perfect Creative Strategy Starting a business without a creative strategy is a recipe for disaster. For your business to succeed, your creative strategy should be implemented as a kind of roadmap for employees to follow so that the goals you wish to achieve are understood by all. At Mark 2 Creative, […]

Google AdWords, and what YouTube can do for your brand Over the past 20 years, Google AdWords has taken Google has gone from a relatively obscure brand to being one of the most valuable companies on the planet. A significant amount of this is driven by Google AdWords and the advertising revenue generated through it. […]

3 Digital Marketing Tips to Boost Your Business for 2022 Digital marketing tips : Digital marketing is an industry that is consistently evolving and changing. New features and ideas are constantly adapting as markets get evaluated throughout the year, and trends change as new things get discovered and shared. If you want to stay ahead […]

How does pay-per-click (PPC) work? If you are looking to boost traffic to your website, you may have been thinking about utilizing pay-per-click (PPC) advertising. However, if you have no experience with it, it can be quite tricky to get your head around. If you are thinking about investing in a pay-per-click campaign, here are […]

Bad social media: what pleases or annoys you about it? Bad social media….before we answer the question from a business context, we want to take a look at our individual experiences of social media. Doing so will hopefully provide lessons you can implement to avoid a bad social media campaign. Your personal experience of bad […]

Branding and rebranding – key factors to consider Let’s start with one key reason for not rebranding – and it’s boredom. Business owners and managers are exposed to their branding on a fairly constant basis. Because of this, a feeling can develop that it’s time for a change from the same-old, same-old. However, seen from […]

Why a well designed website is important for your business Is a well designed website a consideration when thinking about upgrading your website? It is the first thing your target audience will see, so it’s important to make a good first impression. Let’s take a look at some of the reasons why a well-designed website […]

SEM (search engine marketing) 101: an introduction to the basics The world of digital marketing is filled with acronyms like SEM, PPC and SERPs, but what does it all mean? In this post, we’re looking specifically at SEM. SEM is short for search engine marketing, which is a marketing strategy that boosts a website’s visibility […]

Webhosting: everything you need to know about complete solutions Your business website is much more than just somewhere to list your products or services. When leveraged effectively, your webhosting is a powerful tool for attracting and engaging with your community. Your website should also be just as user friendly for you to use as it […]

SEO Tips: The dos and don’ts of SEO Making use of SEO (Search Engine Optimisation) is vital when compiling a website or web page. Unfortunately, it is not just about implementing the right keywords to boost your page ranking – you must be very precise to let your content shine. Here are some SEO tips. […]