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In a highly competitive category, the battle must be won in the hearts and minds of the target audience. Creating an emotional connection will give you the edge. For this reason, a significant amount of the branding budget is allocated to nurturing the brand’s presence and saliency. However, money alone can’t wow and woo, regardless […]

In the last few months, the world has altered in such unexpected ways. With more people stuck at home, their reliance on social media has increased substantially. For many businesses, this increased traffic and interest levels has been well worth tapping into. However, we are also finding pitfalls and problems that can adversely affect the […]

As a small business, listening to the grapevine, ‘walking the streets’ or just being observant may be sufficient to have a good grasp of the market. These are all informal market research activities. However, they may not lead to a robust marketing report. There’s a risk of missing critical information or biasedness. On the other […]

You almost clinch it! They shared their contact details, downloaded the eBook, watched the video and perhaps had a few mail exchanges with your team. Unfortunately, the sale did not materialise. It’s probably the most frustrating experience in a business’ lead generation activity. Regardless of the CRM platform you use, the probability of this happening […]

One of the benefits of a CRM system is higher revenue. However, for this to be realised, there are tick-boxes you’ll need to achieve beforehand. In this post, we’ll highlight the steps to make your CRM strategy and system work effectively to drive growth. 1. Choose the right system CRM systems have evolved over the […]

A key pillar of successful inbound marketing strategies is the quality of content published by brands and businesses. Unless the content is read and applied, which implies its usefulness, it is just adding to the noise in the market place. The droves of leads the business is expecting with its digital marketing effort may at […]

PPC (pay-per-click) is an online marketing model that could be invaluable to your business if you know how to use it. However, it can be time-consuming to use this form of marketing correctly, so it’s important to make sure you know what you’re doing so you can do it right. What is PPC? Pay-per-click is […]

As a small business, every customer matters. They contribute to the business’ growth in many ways. From using the product or service, making repeat purchases to referring your company to others, their worth to the business extends beyond the value shown in the invoices or receipts. Yet, not many small businesses have CRM strategies to […]

Search engine marketing (SEM) once referred to the general marketing strategy used to get websites listed higher up on search engine result pages (SERPs). However, these days, it almost always refers to paid search advertising only. Here we explain exactly what SEM is and how you can use it to promote your business online. How […]

First things first, what exactly is Search Engine Marketing (SEM)? In a nutshell, it refers to the paid ads that appear on Google search results. These listings feature above (and sometimes beside) the list of organic search results when you Google something. For this reason alone, SEM is super important to a business, since the […]