At one time, pay-per-click (PPC) was considered one of the building blocks of any successful online marketing strategy. Now, given the growing popularity of social media advertising and the need to target advertising closely to a specific audience in order to achieve an optimal ROI, is it now time to concentrate on other forms of […]

Whether you’re just launching your business or merely adopting a new marketing strategy, it’s crucial to conduct research and analysis into your market. Conducting marketing analysis can help you determine the landscape of your market, and as a result, prepare a suitable strategy. An analysis might involve both qualitative and quantitative research, and the information […]

More than just a buzzword, good CRM can make or break your business. Now that might sound a bit scary at first, especially if you don’t know what a CRM or customer relationship manager is. Essentially though, CRM software helps you make the most of your interactions with current and potential customers. From tracking previous […]

CRM trends to stay on top of in 2018 The world of CRM is constantly changing as the digital world evolves: the growth of cloud technology, the fast-paced development of artificial intelligence, and worldwide crackdowns on data handling and storage mean that there have been significant changes made to many CRM systems this year. The […]

It’s never a compliment when a person is described as being anti-social. Some synonyms for the term include: objectionable, unsocial, distasteful, unfriendly, unforthcoming, withdrawn. These words are often used to describe social media postings by politicians, showbiz and other personalities. You might think that these folk would know better… Let’s take this into the business […]

Getting attention on social media is a competitive business, but it’s far from impossible. Boost your likes and increase your followers with these expert Instagram tips. 1. Post when your target audience is online For most target audiences, this means during peak hour, when people are on their way to and from work. Another good […]