Visibility is one of the most important things for a modern company, with the digital landscape being the means by which the majority of customers find businesses. Search engine marketing, also known as SEM, is one of the best ways of getting your company more customers. Read on to learn more about what search engine marketing is, and why it sets your company apart from the competition.

What is search engine marketing?

Search engine marketing is the practice of marketing your business using paid advertisements that appear on search engine results pages. Put simply, this means that a company appears at the very top of a search engine for relevant search terms. These ads come in a range of shapes and formats, such as text-based adverts or more visible product listings that use images. The majority of search engines offer these adverts, as they are their main source of revenue.

What are the advantages of using SEM?

There are several advantages of using SEM in your business. Each of these further guides customers towards buying your products and using your services. • Motivated customers: Customers are searching for the keywords used in your advertising, so you know they have an interest in what you offer. • Visibility: Depending on the nature of the advert, SEM ensures that your company is the first that a potential customer sees. • Geo-targeting: You can reach clients in specific areas, which means local customers know all about your business. • Pay per click: Companies pay search engines per click on their adverts, so all of a company's spending has an impact.

What is the difference between SEM and SEO?

Where SEO involves tailoring your company's website and content to a search engine's algorithm without paying the search engine, SEM circumvents SEO and gets the company to a higher place on a search engine regardless of its webpage content. This means that you can write content according to your company's identity and avoid unnatural phrasing and terminology, giving your website a better reading experience.

Try Mark 2 Creative

If you're interested in a tailored Search Engine Marketing strategy for your company, get in touch with the Mark 2 Creative team today. You can learn about our quality services and talk to our friendly experts to get started with the perfect marketing strategy for your business.