What’s the most important aspect of running a business online? Your website! But if your website is looking a little neglected or has become cumbersome to use, don’t worry, we’ve got you covered. Here are some helpful tips and tricks to make your web design as engaging and appealing as possible. 1. Make sure the layout is organised A clear indication of a good website design is its layout. A streamlined site will appear more attractive to visitors and encourage them to engage with your site for longer. An indication of an organised layout for your website is the inclusion of a navigation bar, as this makes all the content more accessible and appears well planned. An issue to be aware of, however, is overcrowding - if there are too many pages to choose from, users won't know where to go. To avoid this, try to only include what is necessary and organise it in a way that won’t overwhelm your viewers – the longer they stay on your site, the more likely they are to convert, so you want their experience to be as enjoyable and easy as possible. 2. Think about colour Colour is a very important aspect of the design of your website. With this in mind, it's a good idea to settle on a website colour scheme when planning your design. This should be eye-catching and appealing but also cohesive with the nature of your brand. It is important to still be mindful, however, and not get carried away with outlandish colours. The colours you choose should reinforce your brand, not contradict it - if your logo is red and black, you don't want a green and blue website. Choosing applicable colour schemes will not only show you know your brand but they will also make your site look good. 3. Make it mobile friendly All websites today need to be mobile-friendly. Studies show that in the second quarter of 2022, 58.99% of internet traffic came from mobile devices. This essentially means that over half of the world’s internet traffic is coming from mobile phones! If your website isn't mobile-friendly, users will click straight back off it, so you want to make sure your design allows your business to optimise this kind of traffic and revenue. In the golden age of technology, as a business owner, the internet really can be your best friend. The web design industry is growing along with users' expectations of what a site should offer them. Are you ready to meet these? For more marketing advice, contact us at Mark 2 Creative and improve your business today.