Using Google Ads could be a vital step that you make towards boosting your business’s marketing strategy. They are viewed by millions of users every day and are designed to send traffic to your website. To help, we have compiled these useful tips on how to boost your Google Ads campaign. Choose the most relevant keywords The price you pay for Google Ads is worked out via cost per click and this depends on the demand for keywords that you want your ads to show up for. This means that it’s important that you pick keywords that make sense for your business. Type into Google keywords and phrases to do with your business and look at suggestions to find what your customer base is searching for. It’s worth noting that more in-demand keywords, such as generic terms like “insurance”, will be more expensive per click, so try to find a cheaper but more relevant keyword for your site to make it easier for potential customers to find you. Define your target audience However, to be able to choose the right keywords, you need to know who you are targeting with your ads. Defining your target audience can affect your budget because some markets are more competitive than others, but it’s worth being prepared to pay the amount necessary to show up to the right audience - a well-targeted ad is far more likely to result in leads. Be as specific as you can - what are their ages, locations, interests and careers? The more detailed you can be here, the more return you are likely to get on your ad investment. Choose a goal There is no way for you to tell if your Google Ads campaign has been successful unless you have a specific goal to measure. Are you looking to increase visitors to your website or boost your sales? Do you want customers to sign up for something or to test if a new service will be successful? Carefully planning this will allow you to craft your ad specifically to point people to where you want them to go. Then, you can create a relevant landing page that can further guide them to this goal. Here at Mark 2 Creative, we can help you with all aspects of digital marketing, including your Google Ads campaign. Get in touch today by calling 1200 795 990.