The ongoing COVID-19 pandemic continues to impact profitability. So, companies are searching for ways to become more visible to customers. An extremely effective way to do this is pay per click (PPC) advertising. With paid advertising, you can reach customers at every stage of the purchase process. Here are the key benefits of this search marketing technique.
#1 Bring your brand into the spotlight
Want to place well-targeted ads in front of your audience within hours? The easiest way to do this is paid advertising. Whether you’re just starting out or are promoting a time-sensitive offer, PPC gets the job done. Just relying on SEO and email marketing, it can take years before you see a reliable return on your investment. Why wait for potential customers to stumble onto your website? With PPC, you can quickly target customers, even if they’re outside your sphere of influence.
#2 Increase sales and traffic
Provided you’re willing to pay for it, paid advertising gives you first-page exposure on leading search engines. This prime real estate ensures greater traffic is instantly led to your website.
PPC does more than increase brand awareness, though. You’ll directly target customers based on where they are in the purchase process. Rather than marketing to those still researching products/services, you’ll “speak” to customers with their credit card in hand.
#3 Immunity to SEO changes
One great flaw of SEO-based marketing is making sense of the complex rules Google implements for marketers. Between the constant updates and algorithm changes, it can prove nearly impossible to keep up with. Whereas, PPC advertising is much more streamlined. The updates are unintrusive, not as frequent. So, regardless of how often Google’s algorithms are changed, PPC ads remain effective, with no altering required.
#4 Only pay when customers click
Many businesses utilise a cost per impression (CPM) model. This way, you’re paying for exposure, not action. However, PPC ads ensure you only pay when a customer clicks on the ad and is redirected to your website. As a result, you can invest your time and energy in optimising your landing page and end of funnel content.
For more information on crafting a winning PPC campaign, call or email MK2 today.