How to Beat the Facebook Algorithm with Digital Marketing

It’s 2019, and we’re still trying to work out what Mark Zuckerberg has planned for us when it comes to advertising on Facebook. Last year, he made huge changes, with the focus on friends and family being able to see each other’s content over sponsored content.

A year on and social media managers are learning that it’s still personal connections that Facebook cares about. With this in mind, we have a few quick tips on how you can use digital marketing to combat the Facebook algorithm.

1. It’s all about content

People want quality content that they can engage with. Several businesses that are using Facebook to their advantage are posting content that sparks debate. For example, some food chains ask their followers controversial, yet light, questions like ‘should pineapple go on pizza’. The debate and discussion not only boosts engagement but reach too.

Important topics to avoid posting about include politics, religion, and tragedies – leave these up to news outlets.

2. Create content employees want to share

Employee advocacy is a great concept–you’ll reach a larger audience by encouraging your team to share your content. But if your employees don’t like the content you’re posting, they will be reluctant to share it. Ask your employees what they want to see, what problems their friends and family are experiencing and rework the content for your brand. They will also want to share your content if they feel they contributed and you’ll reach those Facebook is prioritising.

3. Connect with your audience

If you’ve spent time and money in the past on Facebook, you already have a following who are engaged with your product or service. This is where user-generated content comes into play. The concept involves businesses curating content from their followers and posting on their social media channels.

While brands employ user-generated content on Instagram, since it’s easier to locate tagged photos and repost, we can try it on Facebook too. For example, check out the reviews on your business page and create an image with a quote from their comment.

If you want more information, or need help with digital advertising, please contacts us on 1300 795 990 or email us at

info@mk2.com.au.