As a business, one of the most important reasons to use social media is to raise the profile of your company. Effective marketing on social media helps to showcase your products and services to millions of people. But there is much more of an art to creating your social media profiles than you might think. Particularly when using visual-based sites such as Instagram, what you post is extremely important. Consistency, convenience and themes are extremely beneficial for social media marketing – but how do you implement these factors? Be consistent with your marketing aesthetics What colours do you think of when your company comes to mind? Or is there a cartoon mascot who acts as the face of your brand? If you have a consistent colour scheme and recurring theme to your posts, your page will look more organized and inviting to new engagers. Post reels Instagram has recently been using “reels” as a way to improve an account’s engagement. These short videos are similar to those on TikTok and will be favoured in the algorithm above the typical photo posts. If you create reels and post them, even if this is just once a week, you will find that your reach will soar. Remember to use related hashtags too. Post at predictable and high-performing times Social media users are not permanently glued to their phones, so it is important for your business to choose the times they are active on the account wisely. Here are the best times to post on Instagram, according to Sprout Social: • Monday, 11 am • Tuesday and Wednesday, 10 am-2 pm • Thursday and Friday, 10 am-12 pm Engaging with your audience and posting during these peak times will ensure that your content will be seen in the algorithm. It also helps you to improve your CRM (customer relationship management), as you are tailoring towards your audience’s schedules and noticing when they are available to view your graphics. If you need any help with constructing a great digital marketing account which your followers will enjoy, contact us today at 1300 795 990. We would love to hear from you!