Digital marketing is one of the most effective ways to promote your business. However, for it to be effective, you must pair multiple marketing strategies. Doing this helps increase your brand presence and strengthens your relevance. If you own a website, SEO and SEM gel well together. Let’s look at how the two relate and work together.
What is SEO?
Search engine optimisation is the process of trying to rank for organic search results. Search engines like Google and Bing rank web pages based on hundreds of different factors, but SEO focuses on four main steps:
• On-page SEO
• Off-page SEO
• Technical SEO
• User interaction signals.
What is SEM?
SEM, or search engine marketing, is a marketing strategy that uses paid search platforms to gain more visibility on search engine result pages. It is often associated with pay-per-click ads such as Google Ads and Bing Ads. SEM can hugely impact business success because it increases brand visibility and attracts qualified leads, ultimately boosting conversions and sales.
Which strategy works best?
Both SEO and SEM provide excellent results, but there are key differences:
When comparing the cost of SEO vs SEM, you must also consider return on investment (ROI). Although SEO costs more money to implement and takes longer to achieve results, it yields the best return on investment because of its compounding returns.
SEM, on the other hand, has a quick rump-up rate, allowing you to increase and generate sales quicker, but it does not offer long-lasting results. When comparing the cost of SEO vs SEM, think about what you want to achieve and how soon you want to see the results.
Time is an important consideration when promoting a business. SEM provides almost instantaneous results, while SEO takes months to provide meaningful traffic gains. With that in mind, you must be very strategic about which marketing method you employ.
If you need a quick traffic boost to increase sales, go for SEM. However, SEO is your best bet if you’re looking for a long-term marketing solution that will give you great results for years to come.
Businesses need both SEO and SEM to achieve their goals. To discuss how you can use both of these marketing strategies to grow your business, get in touch
with us today.