A rebrand can offer a number of fantastic benefits. As well as updating the overall look of your company’s visual identity, it can generate a buzz around your organisation and attract new customers. However, making sure that you time your rebrand effectively can be a tricky task. Here’s how social media can help you out:
1. Post teasers in advance
Before launching your rebrand, it is a good idea to entice customers with small teasers to whet their appetites. Posting new logos and images on platforms such as Twitter, for example, is a good way to start a conversation about your rebrand and to gauge opinions about the changes.
As well as providing an insight into how well your new branding will go down, it demonstrates that you value your customers’ voices. Indeed, it may even inspire you to make a few tweaks here and there so that the launch goes as smoothly as possible. Remember that the success of your new visual identity can affect the growth of your business in the long run.
2. Show off your brand across social media platforms
Once you have launched the rebrand, it is important to update your social media profile photos to match your new look. As well as simply adding your new logo, you may need to alter your Twitter feed to a new colour scheme, update your profile handles, and write a few new posts about what customers can expect from the rebrand. Indeed, social media is a great way to signal that your company has entered a bright new era.
3. Use the rebrand as an opportunity to use new platforms
Have you been stuck using Twitter and Facebook for the past few years? Wondering about what else might be out there? A rebrand represents the perfect opportunity to develop a presence on lesser-known sites such as Foursquare, Pinterest, Yelp, or Capterra, for example.
4. Ensure that your brand identity is consistent across platforms
A rebrand also presents a fantastic opportunity to make sure your brand identity is consistent across platforms. Is your tone of voice appropriate across channels, for example? And are the colours, themes, and images similar? Consistency is key, as it helps customers to easily identify your brand amongst the competition.