It's easy to either take social media for granted or, at the other end of the scale, be wary about using it to promote your business. But one thing's for sure, it's not going to go away! So, let's consider just four of many ways it can be used as a force for good for your company or organisation.

1. It delivers swift communication outcomes

Even if you only currently use social media in your personal life, you'll be well aware that, within a couple of minutes of creating a post, you gain some responses. If used effectively as a business tool, how much swifter would this be than more traditional advertising sources?

2. It inserts your message into current thought processes

Imagine you run a footwear store and a big storm is forecast in a couple of days. Thanks to social media, within minutes of learning about this, you can be out there promoting appropriate boots! No matter your business, when you know a topic is high on your customers' current agenda, you can swiftly insert yourself into the conversation with social media, and do so in a positive and helpful way.

3. You can gain, and deal with, customer feedback

As the famous saying goes: 'Feedback is the breakfast of champions'. What do you do with your breakfast? You devour it! This should be the same as feedback offered on your social media - both positive and otherwise. Rather than letting it lie there, interact with it and build on the positives, but also find ways to counter or change the negatives.

4. You can spy on your competition!

If you're regularly looking at the social media postings of your key competitors, you're getting a real-time heads-up regarding their current behaviours, which allows you to adjust your actions as necessary to stay those vital steps ahead. Equally, it pays to visit the postings of non-competitors whom you admire. You can discover, and often adapt, their actions into your own work in this vital area.

There's so much more that your social media can achieve

The above are four of so many social media positives. Our Mark 2 Creative team is made up of experts based here in Sydney. We are happy to discuss targeting opportunities, building communities, effective blogging and so much more. Call us on 1300 795 990 today for an obligation-free initial discussion.