Every component of your marketing strategy, from your team's logo to your website design and your advertising brochures, must be thoughtfully created in order to provide the best possible user experience for your customers. A well-designed website can play a key role in the growth strategy of a business. Continue reading to discover how redesigning your website may help you grow your business and increase your profits. 1. Incorporate responsive design In 2021, it is estimated that over 70% of all e-commerce purchases were made with a mobile device. For this reason, it is essential that you consider responsive design and mobile optimisation in your website. The use of responsive design guarantees that your website will adjust to whichever device is being used. 2. Make use of the landing page's potential The effectiveness of a landing page can be determined by its layout, colours and design. Don't view your landing page as a traditional homepage, rather, see it as a virtual business card for your company. This ensures that when potential customers visit your website, they will be engaged, educated and curious at the same time. 3. Make use of high-definition images If you want to improve sales via web design, be sure to include high-quality graphics in your work. Visuals are very important in maintaining your audience's interest in your website. When you have large blocks of content on your page with nothing to divide them up, you run the danger of discouraging your readers from interacting with your website. The sheer number of content on your website might be overbearing, causing readers to leave your site immediately. Furthermore, if your graphics, such as product photographs, are of poor quality, your viewers will not be able to see them at all. This will also give customers a negative image of your website and may lead them to believe that your business is untrustworthy in the future. Make sure to get in touch with our expert team at Mark 2 Creative for all your website design and broader digital marketing needs today.