Top 3 PPC & AdWords myths debunked
Opening the Google AdWords dashboard for the first time can be intimidating, especially to a newcomer to pay-per-click (PPC) advertising. Once you know what you're doing, AdWords can be really useful to your business, but there's a lot of misinformation going around about how it works and the benefits it offers. That's why we've decided to dispel the most popular myths below. Myth 1: The cost of PPC advertising is too high for my marketing budget Yes, pay-per-click advertising can be pricey – but only if you let it. Most paid advertising systems, like Google AdWords, have the capability of allowing you to create daily and monthly budgets that limit what you spend. Once your budget has been reached, you will not be able to go over this unless you adjust your budget. Myth 2: I'm not going to get the instant results I'm hoping for with PPC This assertion is completely incorrect. If you have produced compelling ads and are outbidding your rivals, pay-per-click advertising can start producing results very quickly. If people have an interest in what you have to offer, they will click through to learn more about it. Myth 3: My PPC campaigns were set up with a great deal of work and effort, and they should now be able to operate on their own  Setting up your PPC campaign is simply the beginning; allocating a budget to your campaign and then allowing it to run on its own is a poor practice that will result in a significant amount of lost money that could have been spent more effectively and resulted in greater conversions.  The management of PPC campaigns is essential, whether it is done by you or by a skilled PPC agency. The most effective strategy to get the most out of your PPC advertising is to do regular tests and make continual adjustments to find what works best for the least money. Contact our expert team at Mark 2 Creative for all your PPC and broader digital marketing needs today.