Google Ads: why, where and how
Released in 2000, Google Ads (previously Google Adwords) has been one of the leading sources for connecting customers and clients to businesses worldwide. This is no surprise. Incredible, progressive statistics available to the public provide new and old business owners alike with the comforting results necessary to entrust a part of the business's future to one place. Google Ads provides simplified advertising strategies to help you make your business more successful.

Why use Google Ads?

In 2021, Google was the most visited website worldwide, with YouTube, Facebook, Twitter, and Instagram following along behind. What is even more revealing about this fact is that YouTube is owned by Google and Facebook owns Twitter and Instagram. Google hosts some 8.5 billion searches per day worldwide. Each search brings up differing ads. While your demographic may not be worldwide, this statistic shows just how a well-made and placed ad could boost your business. Google Ads is the leading Pay Per Click (PPC) platform. PPC creates affordable advertising, with you paying only when your chosen call-to-action (CTA) is performed. They don't stop there. You can also cap the PPC at a budget that suits you. If you're looking for more website visits, phone calls, or purchases at a price that you can afford, Google Ads has you covered.

Where will I see my ad?

Google Ads places your advertising at the top and bottom of Google search results across not only Google but also search engines partnered with Google.

How to create a Google Ads account?

Google Ads makes the account creation process simple: sign up (sign in), choose the CTA, set your budget, create and run campaigns. For a more in-depth campaign creation, Google Ads can become quite technical. If you are new to Google Ads, consider contacting our friendly staff at Mark 2 Creative to make the process easier and more efficient for you and your business. We can help you understand and compile the necessary information and data for getting the most out of Google Ads.