Inbound and Mobile Rate
This would indicate that people want to learn more about this 
Seemingly like all things digital, the rise of Inbound marketing and mobile Internet has been rapid and are two trends that have really taken a hold of marketing in the past few years. Since around 2005, inbound marketing has become the most effective method for attracting customers on-line. It's taken the place of outdated practices such as buying email lists, paying for online ads, and hoping for leads.
It's taken the place of outdated practices such as buying email lists, paying for online ads, and hoping for leads. Instead, inbound focuses on the creation of quality content, attracting people in the groups you are trying to reach into your company's brand. It's very like osmosis - a process of natural selection. By aligning what you publish with your target group’s interests, you will attract a wave of inbound traffic to convert and close over time. The second part of the equation is making sure your content is easily presented and digested. Where are most people looking for information now? Mobile, you've go it.
Better than 60% of Google searches are now done on mobile platforms such as phone, tablet and smart TVs (most of which use some variant of Android as their operating system). So, if you are spending any time at all developing an inbound marketing strategy - make sure mobile is built right in there. So that's the what...now what about why? Since marketing began (that's a discussion for another blog), being in the right place at the right time has always been key. When mass communications began with the press and later radio & TV, companies could start to reach many more potential customers than ever before. All of those mediums are broadcast - not a bad thing - but very wasteful and not much feedback is available to advertisers.
Every product or service has a niche. If you practice law, customers might stay with you because you present as "the professional" or "the empathiser". If you are selling IT services - your main draw card might be a fast turnaround or a particular technology you support. Even FMCG vendors can niche themselves. If you are selling milk, you will look for ways to differentiate yourself from other milk sellers. You will also look for ways to build your brand and garner loyalty from your buying community. If you have a large budget for advertising, it's probably possible to achieve a perception of community via mass media. If you are a smaller player - you need to be a smart marketer - and that's when inbound comes into it's own.
With so many different social media platforms out there, you will find one or two that are suited to your market place. This is where you have an opportunity to become a community thought leader, to demonstrate that you know your market's needs and that your products or services match those needs. You will soon find that you are building a following...and that will lead to more qualified leads finding out about you.
So what's next? If you think this is a way forward for you, get in touch with a company that can help you into this area; one that can take a cold hard look at what you have to offer and give you frank advice about the best way to go about it. You might even learn something!