When it comes to blogging and digital marketing, many business owners forget that attracting attention is more about quality than quantity. There's not much point in posting copious amounts of material, crossing your fingers and hoping someone will read it. Every blog post should be original, targeted, compelling, shareable and relevant to your brand. The more deeply you move a reader, the better. What's more, variety is crucial. It encourages users to make return visits, in the hope of finding something new. Here are three types of blog posts to get you started.

News posts

Internet users are obsessed with the new. They're ready to be shocked, surprised, enraged and excited. And, when they feel such strong emotions, they're more likely to share their discoveries. Whatever your industry - be it shoes, music or fences - news developments take place all the time. So, keep an eye out. The trick is timeliness: it's crucial to publish your report as soon as possible after an event happens or a press release is delivered. It might be a good idea to sign up to mailing lists of industry publications.

Listicles

Listicles have been around for a while now, it's true, but they still pack a punch. Internet readers are often time-poor. They like information that's clear, quick to read and easy to digest. That said, avoid simply recycling listicle topics that have been done to death. Instead, go for something slightly left of field. For example, if you're in the business of books, instead of publishing a "top ten best sellers", take a more specific approach, such as "top ten best sellers by women" or "top ten best sellers by authors under 30".

Opinion pieces

Do you want to write a piece that absolutely everyone feels compelled to read, whether they agree or not? Form a clear opinion about an issue or a product and express it. While you're at it, support your views with logical arguments and evidence. Opinion pieces are engaging because readers like to respond, regardless of which side of the fence they're on. Do be careful, though, never to write anything belittling or offensive: an opinion is one thing, insults are another. With these three types of blog posts up your sleeve, you can take your digital marketing to a whole new level. If you need any further guidance on digital marketing, give our team a call today. Read our previous post - Who needs a logo anyway?