The relationship between a client or customer and a supplier is a very delicate one, despite being one of the most important bonds being formed in businesses. This is the same for small and big brand names, in any industry or domain. The recent economic crisis may have been a dent for most companies but things are looking up and the first thing they need to address is the relationship between client and supplier with the help of top branding agencies. Here are some ways that suppliers can rebuild relationships with clients as the economic situation is looking up.
Don’t Shy Away From Past Mistakes
Firstly, suppliers with the help of their branding agencies need to assess their client list and categorize clients according to categories. This way, suppliers can address any shortcomings, mistakes and failures with each of their clients more effectively. Acknowledging past mistakes is the first step towards rebuilding relationships. Identify past mistakes with the client and then analyze the mistakes so that you know exactly why the mistakes were made and make sure to come up with contingency plans for them.
You must also gauge the reactions of the client to try and understand their feelings towards you as a supplier and how you can work to improve those feelings. If you feel that the relationship is beyond repair, which can happen in very few cases, you need to be able to let the client go.
Find the Source of the Problem & Take Corrective Measures
Although mistakes have been made, your company needs to be able to identify the causes and sources of these mistakes and problems to be able to avoid similar ones in the future. Maybe your company did not have enough expertise in a certain domain, maybe it was unable to figure out the intricacies of a new social media network, maybe your writers were unable to provide the right kind of content needed for social media. Identifying mistakes will help your company rectify mistakes and understand the effect that such mistakes can have on clients. This is also an exercise in helping the brand grow.
If you do not learn from past mistakes then there is no way that your company is going to grow and rebuild relationships with clients. When you can show that you are actually taking corrective mistakes for past errors, it will help increase the confidence that clients once had in your firm.
About the author
Mark Buckingham is a partner with Mark 2 Creative; a dynamic Sydney based integrated marketing agency. We are experts in brand and digital delivery, and are able to seamlessly merge the two disciplines together to deliver cutting edge solutions that set us apart from the competition. Our imaginative and innovative approach provides our clients with a real presence in their marketplace that gives them exactly what they need from their marketing – more business.
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