One of the best ways to increase traffic on your website is to rank when people search for keywords related to your business. SEO (search engine optimisation) is the process a business uses when trying to accomplish this. Using blogs as a part of your website is an easy way to include keywords that your customers are searching for, appearing in their searches with helpful information that, ideally, leads them to further explore your website. And after learning about your offer, they will hopefully purchase from you. Here’s how to get started:
1. Know your keywords
This is not as simple as coming up with a bunch of words related to your business and creating content around them. Although this can be a good way to begin and to test what is and isn’t working, learning about which keywords are most effective with your customers is a continuous process. Turn to tools such as Google Analytics, which allows you to see what keywords led people to your website in your Search Console. You’ll need to consider local keywords, which will help drive local visibility, as well as long-tail keywords, which are key phrases that reflect the way people most often search online.
2. Use keywords in your blog posts
Once you have a reasonable idea of the keywords and phrases that your customers are engaging with, the next step is to build blog content around that. Particularly with long-tail keywords, there is a great opportunity to drive traffic to your site. For example, if you’ve identified a relevant key search in your area is ‘nice fishing spots around the Sunshine Coast’, you can easily utilise this and publish an article of the same or similar name, with relevant information. Writing these blog posts can be done in-house or they can be outsourced, but the key is to produce relevant content that incorporates keywords in the title and body of the blog. This will help potential customers find your content and increase brand awareness.
3. Keep testing and re-evaluating
The best part about using blog posts to help optimise your website is that you can produce content regularly and continuously re-evaluate your strategy based on what is getting traffic. Not only does this help you create a highly refined blog SEO strategy over time, but it will also help you understand what your customers are searching for and responding to, which will allow you to build other parts of your website and broader marketing strategy to be more SEO-friendly.
If you need help getting your blog optimised for SEO, get in touch with Mark 2 Creative. We can help build and refine an SEO strategy that will bring more traffic to your site!