Aren't branding and creative strategies the same thing? Branding vs Creative Strategies - what's the difference? Occasionally, the terms can seem to be used interchangeably, but each undertakes a separate and vital function in the overall scheme of things. Let's start with branding. Branding: how you want people to see your company, product or service [...]
Targeted landing pages and social media posts - what you need to know Landing pages are pages on your website specifically designed to sell or promote a single concept or product and call visitors to action. With so many different ways to promote your business, in this case through your website design and social media [...]
What to look for in a website hosting company If you are setting up a new business or you are looking for a new website hosting company for your website, it's important to choose a provider that suits your business and can provide all of the website hosting services you require. Every website needs hosting [...]
How to create lasting social media marketing content How long does your and social media marketing content last? Your answer depends on whether you create genuinely unique content or not. Many marketers focus too much on what’s next and forget that short-term thinking only delivers short-term results. Here, we explore three strategies marketers should use [...]
Adapting your search engine marketing strategy for voice search Are you wondering how to update your search engine marketing (SEM) strategy for 2021? It may be time to start thinking about voice search. As most digital marketing professionals are well aware, web users are constantly on the lookout for new ways to save time and [...]
A quick guide to digital marketing Digital marketing is now a part of everyday life and is a sizeable tool that businesses have at their disposal. You already know that marketing is vital if you wish to grow your business, but with so much of life moving online in the last year, digital marketing might [...]
Does your branding have a narrative and a voice? There is a range of elements that combine to deliver a powerful and consistent brand identity; one is narrative, which can be enhanced through the use of an effective creative strategy. Here are two key areas to consider regarding the branding of your company or organisation, [...]
How does website content impact digital marketing? A website is, of course, an integral component of any digital marketing strategy. The success of the site is driven by its website content. That content must be of high-quality. It must also be refreshed and expanded regularly. New content helps build authority Search engines seek to identify [...]
Is your social media in any way anti-social? Anti-social? This might seem a strange question. Surely no-one would use social media in any way but a positive one when promoting their business and its products or services? Perhaps the word 'inadvertently' should have been added to the title. However, some companies don't seem to be [...]
The basics of SEO - A road map You have a great brand, identity, and social media presence. Your creative strategy is on-point, and all you want to do is provide the world with an amazing product and/or service. A website with excellent SEO is your next step. But first you need to learn the [...]
