Inbound Mobile Marketing, great title eh? I have been analysing the results of my recent blog posts and anything with the word "inbound" or "mobile" in the title rates it little bum off! Inbound and Mobile Rate This would indicate that people want to learn more about this :) Seemingly like all things digital, the [...]
"Digital marketing" isn't the beginning or the middle, but a means to an end. Is Digital Marketing just a Buzzword? It's as a catch cry or a buzzword has been around now for a few years, and it's still as popular as ever. Why? Is there a general belief out there that The Internet has made the job [...]
Let’s face it, TV advertising is blunt instrument. Sure, it gets cut through, but is it really accurate? Is the era of broadcast mass marketing over?
Relationship Matters The relationship between a client or customer and a supplier is a very delicate one, despite being one of the most important bonds being formed in businesses. This is the same for small and big brand names, in any industry or domain. The recent economic crisis may have been a dent for most [...]
Marketing Measure Truisms - you run the risk of settling your thoughts for life when you hear one that chimes for you. Here’s one usually attributed to Henry Ford; “ I know I waste half of my advertising budget, I just don’t know which half.” This is probably one of the most common ones we [...]
Time to go Digital? I am losing count of the number of businesses I talk to that are throwing money into digital marketing in the hope… yes hope of making a return. Many just stop doing it because they never got a result (or didn't understand the results they got). “Cheap” advertising from the likes of [...]
Mobile Geddon So, it's been seven weeks since Google introduced "Mobile-geddon". If you are in business and rely on search marketing to bring in leads...and you haven't caught up with Mobilegeddon - you might want to read this. On April 21 this year Google made a change to the way in which it promotes websites [...]
SEO is Important People often use one of the many search engines to search for brands and their products. Very rarely do people type in the URL of a brand’s website. However, if your company is not ranking high enough on search results, people will not be able to find you. Branding agencies are well [...]