Being able to target key demographics of people is what Facebook and other social media sites do well. Our online profiles provide the companies with a wealth of information, and paid exposure to the right audience is make-or-break for online branding. Here are some considerations to help you direct content to the right audience. [...]
A brand refresh is a freshen up, a few tweaks or a total makeover of both your brand and the business behind your brand to ensure that they remain relevant to your target audience, and create the most positive and profitable perception moving forward. It can preserve your brand’s integrity, inject some fresh energy into [...]
Everywhere we look, we see brands. Some good, some bad, some weak and some powerful. While strategic branding was once more the domain of big business, now businesses of all shapes and sizes are benefiting from focusing on their brand. With the marketplace becoming more and more competitive, businesses that want to stand out need [...]
Your tagline is just as important to your creative strategy as your business name. Its job is to tell browsers exactly what you do and why you do it. So, make sure yours is clear, concise and compelling. Here are some expert tips to get you started. What do you do? A tagline is crucial [...]
Smart speakers are the same size as a Bluetooth speaker and are voice-operated. They can order your groceries, set reminders and alarms and help you create a playlist. Research by Gartner Edison says that 75 percent of American homes will have at least one or even multiple smart speakers in the home by 2020. The [...]
The idea of making an explainer video can be intimidating. But, for most businesses, it's an important part of digital marketing. Get yours right and you'll be attracting traffic and boosting brand loyalty quicker than you can say upload. Here are five tips to start with. Keep it short Internet users are short on time [...]
In the digital age, how consumers engage with brands has changed considerably. This has meant that many of the brand advertising strategies that worked well in the past have now become somewhat obsolete and unsustainable. Let’s face it: brand loyalty just doesn’t exist anymore. Consumers are far more promiscuous when it comes to brands. Their [...]
Paid advertising is a necessary evil in today's marketing world. Whilst there is something to be said for organic marketing, these days, the best way to achieve results and lead generation is through paid digital advertisements. The most popular forms of paid advertising include paid promotion on social media, digital display adverts and paid search [...]
As we head towards the end of 2017, we’re starting to see all the usual ‘best of the year’ lists emerge – the best social media campaigns of 2017, the best websites of 2017 and the like. While it’s nice to look back on the year that was, we like to look at what we’ve [...]
When it comes to blogging and digital marketing, many business owners forget that attracting attention is more about quality than quantity. There's not much point in posting copious amounts of material, crossing your fingers and hoping someone will read it. Every blog post should be original, targeted, compelling, shareable and relevant to your brand. The [...]
