About Mark Buckingham

Successful business owner, business development and marketing executive with a deep understanding of technical and commercial operations. Trusted technology adviser to leaders of small, medium and large businesses. I can help you too - get in touch!
Trusted technology adviser to leaders of small, medium and large businesses.

What does a decline in Facebook referrals mean for your business?

In an era of 'fake news' the internet has become a difficult place to navigate. How can we tell misinformation from truth, especially on social media platforms such as Facebook? Recently, Mark Zuckerberg, CEO of the mammoth corporation, announced significant changes to the Facebook newsfeed. In a move away from news and commercial posts, Zuckerberg [...]

By |March 9th, 2018|Blog, News|0 Comments

Your brand’s voice: Successful social media marketing

Successful companies use social media to get news out about their position in the industry, to advertise new products, to provide links to their landing page and website and to offer their services. It's now so popular that almost all companies looking to retain and gain new customers use it. But social media can also [...]

By |March 2nd, 2018|Blog, News|0 Comments

5 Instagram tips for business

Getting attention on social media is a competitive business, but it's far from impossible. Boost your likes and increase your followers with these expert Instagram tips. 1. Post when your target audience is online For most target audiences, this means during peak hour, when people are on their way to and from work. Another good [...]

By |February 27th, 2018|Uncategorized|0 Comments

3 tips for improving your lead generation

In today's world, the web is increasingly more vital and useful for bringing in new business to almost any venture, and one of the biggest ways this is done is by using the web to prospect for leads. Leads then become potential sales, and those sales can become valuable clients over time. In the end, [...]

By |February 23rd, 2018|Blog, News, Projects|0 Comments

How to measure the impact of your marketing campaigns

Marketing measurement can be difficult because there are always a range of factors that can make your marketing report uncertain. With proper tracking and focus on the right metrics, however, you can paint a very good picture about the effectiveness of your campaign so that you can learn lessons from it and improve from campaign [...]

By |February 16th, 2018|Blog, News, Projects|0 Comments

Website design: are you too close to the screen?

This is both a physical and an emotional question. The physical aspect is explained by comparing your website design to an artist completing a painting. While most of the work will be close-up, the best artists also know to step back from time-to-time, to assess how their work will be viewed at a distance. Emotionally, [...]

By |February 9th, 2018|Blog, News|0 Comments

Digital marketing for real time monitoring and deep research

Is future focus enough? “Some companies cope with what happened, some react to what’s happening and some others wonder what in the world just happened.” It’s an old marketing aphorism describing traditional business methods but these days none of those comments should apply to your business. Like everyone else, your business plans for what’s going [...]

By |February 2nd, 2018|Blog, News, Projects|0 Comments

5 considerations to target the right audience online

Being able to target key demographics of people is what Facebook and other social media sites do well. Our online profiles provide the companies with a wealth of information, and paid exposure to the right audience is make-or-break for online branding. Here are some considerations to help you direct content to the right audience.   [...]

By |January 24th, 2018|Blog, News|0 Comments

When is it time for a brand refresh?

A brand refresh is a freshen up, a few tweaks or a total makeover of both your brand and the business behind your brand to ensure that they remain relevant to your target audience, and create the most positive and profitable perception moving forward. It can preserve your brand’s integrity, inject some fresh energy into [...]

By |January 24th, 2018|Blog, Creative, Design, News|0 Comments

Creating a truly unique brand – Two tips to get you on your way

Everywhere we look, we see brands. Some good, some bad, some weak and some powerful. While strategic branding was once more the domain of big business, now businesses of all shapes and sizes are benefiting from focusing on their brand. With the marketplace becoming more and more competitive, businesses that want to stand out need [...]

By |January 10th, 2018|Blog, Creative, Design, News|0 Comments