Inbound marketing is the most effective digital marketing strategy for small-medium sized businesses. It ticks the boxes of growth-centric digital marketing: providing value to prospects and customers, mirroring the buyers' journey, creating and nurturing databases, and seamlessly transitioning from marketing qualified leads to closing sales. However, unless you know how to measure the success of [...]
How much is Amazon's brand worth? According to Statista, it is worth USD221bn (1). Any interested suitor in the company must be prepared to cough out this amount of money in addition to the worth of its other tangible assets. Little wonder companies invest in creating a consistent brand identity. Beyond the name, logo and [...]
Brands and businesses need to be incredibly careful online; with users quick to analyse every comment made, social media interactions have never been more critical to get right. We know how quickly comments, videos and images can be taken out of context, and while we never aim to offend, it’s sometimes inevitable. In this article, [...]
The voice of customers matters in social media. It can be a major driving force of your marketing strategy. Indeed, word-of-mouth has grown more potent in digital marketing. The empowered digital customer wants to be heard and listened to. With over 9 in 10 online shoppers stating their purchase decision is influenced by online reviews [...]
No matter what stage your social media presence is at, launching your social media identity the right way is critical. Every small business establishing themselves online experiences certain expectations of their social media, and this includes post frequency, type of content shared, and the platforms they specifically choose for their presence. We share with you [...]
On websites, as in life, first impressions count. If your website design is drab and ordinary, customers will go elsewhere. However, if the design is appealing and inviting, they will naturally flock to your business. Here are five ways to tweak your website design to improve traffic. #1 Web optimisation While not a new trend, [...]
Do you have a strategy to stay creative and drive growth? When asked this question, most small business owners are likely to answer "No" or "We should be thinking about that." It's rare to hear an affirmative "Yes!". Often, they'll say "it's busy enough thinking about today's delivery or chasing a lead." Sure, these put [...]
Marketing technology, specifically, CRM, has made it easier for businesses to implement successful customer management strategies. Every aspect of the customer journey is transformed into a process. It gives the business a good overview of its success in drawing and retaining customers. With advances in marketing technology, CRM systems have grown in functionality. It's not [...]
In a study conducted by the global public relations firm, Edelman, trust was identified as important as quality and value in purchase decisions (1). Trust's rise to prominence in recent decades is due to the ease in which companies can drive sales online. This has resulted in a wide array of brands vying for the [...]
What gets measured, gets done! With the plethora of marketing diagnostic tools available today, its measurement has grown more precise. In this post, we share a list of must-have marketing measurements for small businesses. 1. Cost per lead It's the most basic measurement on your dashboard. If you gained 5 sales from 10 leads on [...]
