From leads to customers, that's the path your lead generation activities should take. But it's easier said than done. For businesses that have become 'disillusioned' with social and digital media marketing, it's usually a failure to realise this trajectory that makes them question its effectiveness. While social and digital media marketing isn't a magic wand, [...]
Today, online branding is a discipline in its own right. Website speed, clarity of images and audio as well as navigation are essential facets of online branding. They contribute to your brand identity. In this post, we look at other factors which form the basis of effective branding in IoT. 1. Clear brand personality, tone [...]
What is the ultimate CRM strategy from a customers' and prospects' perspective? If we embrace Accenture's report, it will be this: 4 in 5 customers expect brands to have a deep appreciation of them as well as be mindful of when to and when not to reach out to them (1). Indeed the latter is [...]
When you are crafting a Pay Per Click (PPC) paid advertising campaign, your aim is quite simple: to drive visitors to your website. In other words, by having them 'click through' you are controlling the journey they take. However, controlling their direction of travel is not the same as their immediately understanding the destination! Consider [...]
While consistency is key in building successful brands, rebranding should never be overlooked. Like most things in life, a breath of fresh air should always be welcomed. Furthermore, a new brand identity can catapult a business to greater heights. In this post, we provide an outline of how to execute an effective rebranding strategy. 1. [...]
An effective CRM strategy should include a set of steps to regain lost leads. After all, a lost lead isn't necessarily because of a lack or absence of interest in your product or service. Perhaps the time wasn't right or they were considering other options. Hence, it's not a bad idea to assume, until proven [...]
For a small business owner, SEO can be a mystery. And it doesn't help that the playing fields of internet marketing keep changing. For this reason, SEO is a moving target. While there are various debates concerning the value of page ranking, especially appearing on page 1, the reality is that unless you are visible [...]
For the last few years, inbound marketing has been a growing segment in the marketers arsenal. But what is inbound marketing?
In the past, intuition, gut feeling or entrepreneurial acumen played a big part in marketing success. Whilst it remains relevant today, none are sufficient to steer and keep ahead of the competition. With the Internet being a huge part of people's lives, we are living behind huge digital footprints. The resultant measurements can help businesses [...]
The aims of social media content should include being relatable, useful and shareable. To achieve these outcomes, here are some simple questions to ask about your products or services before creating specific content... Why do people want to own or use it? Like the other questions which follow, the key is to see the content [...]
