Paid advertising is a necessary evil in today's marketing world. Whilst there is something to be said for organic marketing, these days, the best way to achieve results and lead generation is through paid digital advertisements. The most popular forms of paid advertising include paid promotion on social media, digital display adverts and paid search [...]
When it comes to blogging and digital marketing, many business owners forget that attracting attention is more about quality than quantity. There's not much point in posting copious amounts of material, crossing your fingers and hoping someone will read it. Every blog post should be original, targeted, compelling, shareable and relevant to your brand. The [...]
Digital Times Demand a Stellar Online Presence In today’s online society, internet scams are more common than ever, and often the only thing that gives away highly polished scams are suspicious email addresses and a lack of branding. To set your business apart, you need to engage the services of an organisation with years [...]
What is a logo? When we think about business branding, marketing and advertising campaigns, we focus on creating visually stunning presentations, advertisements with catchy slogans, and generally all enticing sales promotions designed to drive readers to engage with our company.
The battle is over and the winner is the consumer. Aided by search engines and social media, consumers are now one another’s intelligent agents, with the ability to search products and services, read peer reviews, write personal opinions and share information with others in their network about their customer experience. The Economist ‘Path to 2020’ [...]
Imagine friends have moved to a new home and invite you to visit them. Instead of giving you a complete address they simply tell you which street they're now living on. Would they expect you to knock on every door until you find them? Of course it wouldn't be like that.
All Aboard the Small Business Branding Train There are many small businesses out there who see branding as somewhat irrelevant to them. Surely, branding is more for big business, isn’t it? All too often, small businesses treat branding as nothing more than a logo and business cards. All too often, they see themselves as a [...]
No matter how busy your business is, or how strong your social media presence may be, you can’t ignore the fact that a company blog makes up a vital part of any business’s digital marketing strategy.
What is Social Media Branding? In this day and age where researching online before making purchase decisions has become the norm, it’s never been more important for businesses to ensure that their social media marketing is consistent with, and positively representing their brand, in the same way that flyers, signage and the like did in [...]
What is Brand Essence? Consider any of the world’s largest brands. It could be Apple, Coca Cola, Toyota, Shell, etc. While each of these businesses have different offerings, and operate in different markets, they all have one thing in common – a clear and well-defined brand essence. These brands know their identity and how they [...]