In an era of 'fake news' the internet has become a difficult place to navigate. How can we tell misinformation from truth, especially on social media platforms such as Facebook? Recently, Mark Zuckerberg, CEO of the mammoth corporation, announced significant changes to the Facebook newsfeed. In a move away from news and commercial posts, Zuckerberg [...]
Successful companies use social media to get news out about their position in the industry, to advertise new products, to provide links to their landing page and website and to offer their services. It's now so popular that almost all companies looking to retain and gain new customers use it. But social media can also [...]
Getting attention on social media is a competitive business, but it's far from impossible. Boost your likes and increase your followers with these expert Instagram tips. 1. Post when your target audience is online For most target audiences, this means during peak hour, when people are on their way to and from work. Another good [...]
In today's world, the web is increasingly more vital and useful for bringing in new business to almost any venture, and one of the biggest ways this is done is by using the web to prospect for leads. Leads then become potential sales, and those sales can become valuable clients over time. In the end, [...]
Marketing measurement can be difficult because there are always a range of factors that can make your marketing report uncertain. With proper tracking and focus on the right metrics, however, you can paint a very good picture about the effectiveness of your campaign so that you can learn lessons from it and improve from campaign [...]
This is both a physical and an emotional question. The physical aspect is explained by comparing your website design to an artist completing a painting. While most of the work will be close-up, the best artists also know to step back from time-to-time, to assess how their work will be viewed at a distance. Emotionally, [...]
Is future focus enough? “Some companies cope with what happened, some react to what’s happening and some others wonder what in the world just happened.” It’s an old marketing aphorism describing traditional business methods but these days none of those comments should apply to your business. Like everyone else, your business plans for what’s going [...]
Being able to target key demographics of people is what Facebook and other social media sites do well. Our online profiles provide the companies with a wealth of information, and paid exposure to the right audience is make-or-break for online branding. Here are some considerations to help you direct content to the right audience. [...]
A brand refresh is a freshen up, a few tweaks or a total makeover of both your brand and the business behind your brand to ensure that they remain relevant to your target audience, and create the most positive and profitable perception moving forward. It can preserve your brand’s integrity, inject some fresh energy into [...]
Everywhere we look, we see brands. Some good, some bad, some weak and some powerful. While strategic branding was once more the domain of big business, now businesses of all shapes and sizes are benefiting from focusing on their brand. With the marketplace becoming more and more competitive, businesses that want to stand out need [...]
